We now live in a world where Google casts a long shadow just about everywhere. Just a few years ago, Google entered the world of social media networking via Google Plus, which has since become one of the top social media platforms. The thing is, a lot of entrepreneurs still haven’t realised how being on Google Plus is good for business. As a matter of fact, many people still believe that compared to Facebook and Twitter, the two other social media giants, Google Plus isn’t as popular, and therefore not a good place to do business.

If you own a business online and you subscribe to this kind of thinking, you have no idea what you’re missing. Let us enumerate the reasons why being on Google Plus is good for business.

Google Plus is steadily growing

Contrary to the belief that it’s a ‘ghost town’, Google Plus currently has 1.116 billion accounts and counting. It also has 540 million monthly active users. If that isn’t a good place to do business, then we don’t know what is.

The Google Connection

Google Plus may not yet be at the very top of the social media game, but it has one ace up its sleeve: The Google Connection. Google, after all, is the lord of all search engines. It is evident that profiles that do well on Google Plus get indexed quicker on Google. If you have a Google Plus business page, you can expect to show up on search engine results pages. The inevitable integration of Google Plus with all Google services is also enough reason for your business to be on it, if it isn’t already.

Reach out to everyone at Google Hangouts

By ‘everyone’, we mean everyone who matters to your business. With Google Hangouts, you are given live video conferencing capabilities with as many as 10 people at any given time, for free. They can be customers, dealers, vendors and social media contacts. Hangouts is also a good place to, well, hang out with other thought leaders in your niche.

Social media by the numbers

When all is said and done, social media is all about the numbers, and Google Plus is pretty good with numbers. If you want in-depth data about +1s, conversions and more, Google Plus can take care of that. You can clearly see how Google Plus contributes to your bottom line with the help of the data that Google Plus provides.

Google Plus reviews

Getting a positive review on Google Plus is, without a doubt, a great thing for your business. With such reviews, people will be influenced enough to give your business a try. After all, word of mouth is still and will always be the best form of marketing. Just make sure you live up to the reviews by providing great products and service. Proactively soliciting reviews on Google Plus is also recommended.

Google Plus Communities

An integral part of doing business is listening to what people have to say about your products and services. Google Plus Communities offers businesses like yours the opportunity to eavesdrop on conversations and discussions over shared interests like food, shopping, art, music and more.

These are just some of the things the Google Plus can bring to the table as far as your business is concerned. So give it a try, and get the chance to use one of the most powerful online tools for business in existence.