Clients often ask me how long it will take before they are on page one or how long before their incoming orders have doubled (a much better way of tracking success!)
Something that is often unspoken is the business owner’s plan to eventually just stop spending money on the Search Engine Optimisation (SEO) campaign. That can be a big mistake. I don’t think Coca Cola will ever stop promoting itself, so do you really think your business should?
So what happens when you stop your SEO efforts? After all, traffic to your site is already at an all-time high, your website has a great reputation and it can now afford to rest on its laurels, right? Wrong.
Stop search engine optimisation, and your site will likely end up like that of a certain company mentioned by Erin Everhart in an interesting article for SearchEngineLand.