For a website owner, there’s nothing more exhilarating than seeing your website make it to page one of search engine rankings. Conversely, nothing is more frustrating than seeing your once mighty site relegated to the second page or worse, to deeper and farther pages in the search engine rankings.
This, indeed, can be worrisome, as many search engine users do not venture past the first page of search engine rankings. That means your site won’t be getting much traffic, which also means you won’t be doing much business.
Before you go about fixing things to restore your search engine rankings, you need to determine why your search rankings have dropped first. Here are some possible reasons:
At the beginning, it feels wonderful to see a comment pop up underneath our most recent blog post. More often than not, however, that wonderful feeling dissipates as soon as you take a closer look at the blog comment, which is actually nothing more than spam. When similar comments pop up over time and eventually flood your post, you’d be taking anti-hypertension medicine in no time at all.
Keep in mind that even the best-written, properly formatted and courteous emails which form part of an email marketing campaign can still be received by some people negatively. Now imagine if you do away with any of the adjectives above and just send email after email to potential customers without much regard for form or substance. You, my friend, will then be just another email marketing jerk, of which the world, sadly, seems to have an abundance of.
This has been a routine that’s been going on for far too long. For as long as anyone can remember, people love making lists of predictions for just about anything in the weeks leading up to the New Year. We know, because we do it too.
For a long time, retail giant Target has always been in a good place PR-wise. It is, after all, one of the most admired companies in the world. However, the Target data breach that took place during the busy weeks before and after Black Friday has changed all that.
We have seen a lot of changes in the world of social media this year. From mobile video hitting the big-time to the new advertising options on every social networking platform imaginable, all those changes are taking the industry to a whole new level.
So, after constant nagging from people like us online, you’ve finally decided to start a blog for your business, and that is really great. Still, it would be a lot greater if people actually read your blog. Much to your dismay, few netizens are even aware that your company has a blog.
Every page on your website is important, but nothing tops the importance of your website home page. If your site were an actual brick-and-mortar shop, the website home page would be its reception area. It is where customers first gather, and what they see there will become a huge factor in their decision to stay on the site, or leave it.
Good for you if you have engaged the services of a great marketing team which counts excellent copywriters among its members. If you don’t have writers working for you, you can actually still do the copywriting yourself.
In a move that could be construed as part of its campaign against spam, Twitter no longer allows links in direct messages to other users.