For as long as I can remember, keywords and keyword ranking have always been at the centre of any searches we make on Google and other search engines. They have been the backbone of any effective SEO strategy for a long time, and still is for a majority of people who aim to get better rankings for their websites.
However, with Google’s decision to implement a policy that focuses more on content over keywords, that simply is not the case any more. If anything, a website owner who wants more search engine success should no longer spend a lot of time, energy and effort on keyword ranking. Here are some reasons why keyword ranking is not what you should focus on these days.
A lot of online marketers tend to overlook just how important it is to make emails more clickable. One of the best inbound marketing strategies out there is sending emails to people who actually chose to get such message from you. Still, for one reason or another, some of those emails still get lost in the inbox litter of the person you’re sending it to.
It’s true that Facebook and Google Plus are both social networking websites, the largest and the second-largest in the world today, respectively. The comparison, however, has to end there. Google Plus, as anyone who uses most social media services as part of an overall marketing strategy would know, is more than just a simple social networking website.
It can never be stated enough that in this Internet-driven world, every single business should have its own blog. There are numerous reasons for this, but perhaps the most important thing is that a company blog serves as a simple, easy-to-use platform for connecting with and providing relevant, timely and helpful information for customers.
For people who make Google Plus an integral part of their Internet marketing strategy, it could get incredibly frustrating to have posts that get very little response compared to posts from other Google+ pages, which seem to have no problem getting tons of +1s and comments on any given post.
