In a world that practically revolves around the Internet, it only makes sense for business owners anywhere to try to boost their profiles online. With an online presence, any business has the potential to bring in new clients while solidifying trust with old ones. However, pushing your products and services the traditional way on the Internet may not really be as effective these days.
Internet surfers tend to have very short attention spans, and will typically skip any content that’s actively selling them something. Also, link building, the old way of doing SEO is becoming less effective and can even risk getting your site de-indexed from Google. There is a more subtle way of driving traffic to your website and keeping them, and that is content marketing.
What is content marketing?
Content marketing involves the creation of high-quality content that is as interesting as it is helpful and authoritative. Apart from well-written articles on your main site, your blogs and social media, content marketing can also include infographics, videos, interviews and all sorts of content that you put up online designed to draw attention to your company and its products and services. With great content, you will be able to attract and engage an audience, and keep them coming back for more.
Instead of direct sales pitches, these articles contain a lot of information that could be of use to potential customers. When your articles solve your audience’s problems or questions, you are in effect establishing your expertise in your particular niche. Eventually, your brand recognition online will improve, and conversions will most certainly follow.
To make the most out of any content marketing efforts, it must be done in conjunction with SEO services as well as efficient social media campaigns. With these methods working together, you have great chances of expanding your company’s reach.
Establish great relationships with customers
The best part of content marketing is the fact that you, as a business owner, will get the chance to forge remarkable relationships with your customers. Because of the great content that have attracted them in the first place, you have given them an avenue to express their needs, questions and concerns directly to you. Engage them the best way you can, and you will most certainly create a loyal customer base.
If you’re a business owner in Sydney and you’re open to finding out more about conducting a content marketing campaign for your company, why not contact us?