There are so many online ways to promote your business in your local area these days that we sometimes tend to overlook the simplest ones. While business owners are absolutely encouraged to use sites such as Google Places to promote their brand, products and services locally, it’s not the simplest way. That distinction belongs to something that you can actually do on Facebook.
You can easily engage your followers on Facebook using the domino effect that is inherent in the tons of shares, comments and likes that interesting posts on Facebook typically generate. Engage your followers on Facebook and post anything interesting on your page, and your fans will surely like them, comment on them and of course, share them on their own walls to their friends. The process repeats when those friends do exactly the same things.
Post fun and cool local information
Now on the subject of an easy way to promote your business in your local area, what do you think will interest your local fans the most? Of course, that would be fun and cool local information that your local fans would certainly take an interest in.
Do you know some cool trivia tidbits about your local area? Then post them on your Facebook page. Are you familiar with the history of certain sections of your city? Then tell a story about it on Facebook. Did a celebrity have something good to say about the area you do business in? Your Facebook page is the perfect place to talk about it. Whatever the fun and cool local information you have, you can be sure your followers will eat them up and more.
Engage your followers on Facebook with anything interesting
The point here is that any subject that will strike a familiar chord with the fans of your Facebook page will always be something they’re going to read, like, comment on and share. And local fans will like nothing more than to read about fun and cool local information about something they’re familiar with. When they’re shared with friends, the friends of those friends will likely do the same and before you know it, your post just got really popular with people who live in the area where your business operates from, thanks to Facebook’s algorithms that promote interaction-rich posts.
As previously mentioned, there are so many ways to engage your followers on Facebook. Putting a spotlight on fun and cool local information, however, is one of the best ways to do it if only to give your local fans something that they are likely to share to their own friends. So if you’re a virtual repository of fun and cool local information, start posting them on your page. If you don’t know much about the subject, then do your research so you can post something along those lines, and see the domino effect with your very own eyes.