Sharper Edge International

Phone Number

(02) 8005-8531
  • Home
  • Services
  • Portfolio
    • Testimonials
  • News
  • Resources
  • About
  • Contact
Mining for Gold in Your Web Traffic Logs
  • Home
  • Services
  • Portfolio
    • Testimonials
  • News
  • Resources
  • About
  • Contact

Mining for Gold in Your Web Traffic Logs

October 15, 2014 by James Seymour

web analyticsYour traffic statistics provide insights that can help strategise the future development of your site, as well as your overall business and marketing plan. Understanding your website’s traffic patterns is an essential component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition.

Making informed business decisions

The details of your site’s activity can help your organisation make informed business decisions – like whether to carry or discontinue a product, or how to make the site more attractive and efficient for your internal users and clients. This level of knowledge requires analyzing your web logs manually, with commercial web analysis tool or with help from a commercial service. However, some website administrators are wary of information overload from web logs and of the difficulty in deciphering log data.

How web analytics helps businesses

Despite the tedious task of sifting through countless information, web analysis can pay off. For instance, a midsize electronics distributor that had been analysing its web traffic for several months noticed increased interest in its security products, such as smart cards. This led the company to launch a marketing campaign for its security offerings, and within a couple of months saw a significant rise in revenue.

The golden rule

Most log-analysis products come with some path-analysis report that can be used to decide which areas of the site needs revision. A good rule of thumb to follow is: If more than 5 percent of visitors to a website enter on a particular page — from the products page, for example– that page should get as much priority as the home page. You might consider spicing it up with dynamic content, advertisements, and special promotions. The 5 percent rule can also be applied to exit pages to keep users on your website longer and entice them to make more purchases or seek additional information.

The reality is that most of your visitors only stay a few minutes and rarely purchase products. Review the exit-page statistics of your site to determine where visitors are leaving the website. If it’s not from a page considered a destination, such as a page that lists the categories of products but doesn’t show any products, chances are you can reroute them by changing the architecture or content of pages. Check if the content on the exit page is too long or too short, or it might not be appealing to your target audience. Perhaps there’s a broken link or an image that takes too long to load.

Take the time and effort to tap this gold mine of information and you just might strike it rich.

Posted In: Features

Contact

  • Do you have a business website you would like to perform better and get more customers, clients or patients? Please complete the details below:

  • This field is for validation purposes and should be left unchanged.

Client Feedback

Fantastic Results

Having met with numerous SEO consultants, I engaged Thomas to re-design and optimize my website. His attention to detail and an understanding of the marketing and advertising requirements for my business has led to fantastic results. My clients comme...

Martin Kolarik, MK Home Design

https://plus.google.com/u/0/106206147048226683914/reviews

Very satisfied

We at ThyssenKrupp Steelcom, used Sharper Edge for setting up our newly branded website with interactive forms, content and a new structure for the organization of information to provide ease in navigation to users. The information architecture and a...

Ella Utku, ThyssenKrupp Steelcom

https://plus.google.com/u/0/100895129906273081144/reviews

WAY ahead of the competition

Thomas is WAY ahead of the competition in his approach to SEO and Social Media content/marketing. He knows what Google wants !! He is currently looking after all our SEO marketing and delivering excellent quality content and constantly coming up with...

Jenny McIntosh, McIntosh Electrical

https://plus.google.com/u/0/105520131491229201889/reviews

Great Search Engine Results

I met Thomas with some scepticism about search engine optimisation, but quickly found him to be extremely successful in obtaining great search engine results and a web designed able to create a modern slick website that grabs attention - just what a ...

Allan Perrot, LBW & Partners

https://plus.google.com/u/0/105520131491229201889/reviews

Article Topics

Analytics Business Success Tips Business Website Development Email Marketing Facebook Marketing fun technology news Google Plus Local Google Updates Keyword Research Local Business Marketing Mobile Marketing Online Marketing Online ROI Optimisation Search Engine Optimisation News SEO Case Study SEO Sydney Social Media Marketing social media news Website Content Website Marketing

Footer Menu

  • Privacy Policy
  • Terms of Use

Footer Social Media Icons

  • Facebook
  • RSS Feeds
  • LinkedIn

Copyright © 2025 Sharper Edge International Pty Ltd. All Rights Reserved.
25 Jensen Street, Grantham Farm NSW 2765, Australia | Phone: (02) 8005-8531