So you think your website has great content. The question is, are you making money out of it? By now, many webmasters should know that having great content, while extremely important, does not necessarily mean profitability. Then again, anyone with good, quality content can profit from it if they want to.
It’s going to take some work, but you have nothing to lose if you give these ways a try.
The importance of internal linking
The importance of internal linking can never be stressed enough. It is probably one of the most basic but truly effective SEO practices in place. Using your popular content, add relevant links to less popular pages in your site. Not only do you help readers navigate to these related pages, but it also means your readers will stay longer. That will increase your chances of conversion.
Also know as split testing, this is a common technique designed to boost profitability of published content. It’s basically a trial and error thing. You try out various layouts and structures for high-traffic pages, and that will help you see which particular layout or content attracts the most engagement or desired actions by visitors of your site.
Move popular pages to good positions
Learn which pages have the highest conversion rates, and make them more easily accessible to your visitors. You can do this by adding a tab or placing a direct links to them on your homepage. By doing this, your most popular content will become even more visible in search engines.
Move Your Best Content to the Top Pages
This time, it’s the high-quality content itself that you have to move to the popular pages. While this may change the look of that popular page, it also ensures that more readers will lay eyes on that great content.
Sell a product or service
Sure, many website owners are purists in the sense that they don’t want to sell anything through their websites, and only want to make money out of the content itself. Some website owners who want to turn in a much bigger profit, however, can opt to sell something via the content they write. For instance, if there’s an eBook they want to sell, they can write promotional content about the eBook. Well-written promotional copy can actually draw customers in, and that means more sales and profit for you.
So if you want to get more out of your website, try implementing any of the tips given above and see how it will boost profitability of published content in your site or blog.