You have a good number of loyal customers and new buyers walk in and out of your store every once in a while. In short, your business is doing well even without so much effort to establish online presence. So you ask yourself: Do I really need to set up a website for it? Here are several practical reasons why you should create a website and put your business online.
Your competitor has a website
This means that your potential customers who are taking time to look for products online have a high chance of landing to your competitor’s website, instead of finding your physical store. If you have a website, you can easily reach and serve these customers and not let the competitors grab them away from you.
You can showcase your products and services
People are always going to search for great products and good deals online. A website gives you the chance to showcase what your offerings are and explain why online shoppers should choose you over other businesses (i.e. you offer free shipping nationwide, you have a 24/7 customer service hotline, etc.). These “perks” and benefits, together with all your products and services, can be easily presented on a website compared to a flyer or a billboard in your neighborhood.
Your business is open 24/7
While your physical store has opening and closing hours, your website can be available anytime of the day. This is a significant help to customers who do online shopping, canvassing, or retail searching in the middle of the night or during weekends and holidays. With a responsive website or an e-commerce platform, customers can easily send out an inquiry or place an order even when your brick and mortar store is already closed.
Websites are cheap advertising platforms
Compared to traditional advertising efforts such as flyering, billboard advertising, newspaper advertising, TV commercials, and trade show events, putting up a website where your products and services are well promoted is way cheaper and more convenient. Moreover, it reaches more people than traditional media or local advertising. Just think of all the money you can save up from promotions and use them to further expand your business.
Are you convinced that putting your business online is a great way to reach out more customers, generate leads, and increase your sales? Talk to us and we’ll be glad to help you create a company website and develop online marketing strategies.