There is no doubt that over the last few years, mobile Internet usage has significantly increased. Experts are even saying that within this year, mobile Internet usage will be on par with desktop usage, and that is definitely saying a lot about how dominant mobile is going to be in 2014.
However, despite all the facts about mobile Internet usage exploding this year, many websites still haven’t made the switch to responsive web design, which adapts to all screen sizes and all devices and makes any given website mobile-friendly. This is quite puzzling, because there is no reason for any website owner worth his salt to not have a responsive website these days.
If you’re one of those website owners, perhaps you’d like more compelling reasons why your website should be responsive. So here are some of them.
For a website owner, there’s nothing more exhilarating than seeing your website make it to page one of search engine rankings. Conversely, nothing is more frustrating than seeing your once mighty site relegated to the second page or worse, to deeper and farther pages in the search engine rankings.
At the beginning, it feels wonderful to see a comment pop up underneath our most recent blog post. More often than not, however, that wonderful feeling dissipates as soon as you take a closer look at the blog comment, which is actually nothing more than spam. When similar comments pop up over time and eventually flood your post, you’d be taking anti-hypertension medicine in no time at all.
Keep in mind that even the best-written, properly formatted and courteous emails which form part of an email marketing campaign can still be received by some people negatively. Now imagine if you do away with any of the adjectives above and just send email after email to potential customers without much regard for form or substance. You, my friend, will then be just another email marketing jerk, of which the world, sadly, seems to have an abundance of.
How many bloggers and webmasters have forgotten to renew domain names and ended up losing them to somebody who grabbed them as soon as they were available? Add to that list the Online Journalism Review, which, according to a story written by Terence Huynh for TechGeek, lost the 15-year-old domain name OJR.org to an Australian startup called Oneflare, which acquired it as soon as it expired.
This has been a routine that’s been going on for far too long. For as long as anyone can remember, people love making lists of predictions for just about anything in the weeks leading up to the New Year. We know, because we do it too.
For a long time, retail giant Target has always been in a good place PR-wise. It is, after all, one of the most admired companies in the world. However, the Target data breach that took place during the busy weeks before and after Black Friday has changed all that.
We have seen a lot of changes in the world of social media this year. From mobile video hitting the big-time to the new advertising options on every social networking platform imaginable, all those changes are taking the industry to a whole new level.
So, after constant nagging from people like us online, you’ve finally decided to start a blog for your business, and that is really great. Still, it would be a lot greater if people actually read your blog. Much to your dismay, few netizens are even aware that your company has a blog.
Of all the pages in your website, your About Page serves as your ID, so to speak. It is, after all the page where you are supposed to summarise your business’ history, values, capabilities and its personality.