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7 Ways To Revitalise Your Creativity

February 5, 2014 by James Seymour

recharge your creative batteriesIt’s a fact that even the most creative people in the world run out of fresh ideas, which would just be fine if their livelihood didn’t depend on it. However, if you’re working in the creative field and your well has run dry, it’s time for you to take some time to recharge your creative batteries, or you’ll be stuck in a rut for a long time. For everyone’s sake, here are 7 ways to revitalise your creativity.

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Posted In: Features

How to Maintain the High Quality of Your Guest Blogging

February 4, 2014 by James Seymour

maintain the high quality of your guest bloggingThe benefits of guest blogging are manifold, not only for you but to the owner of the blog you’re doing a guest post for as well. As long as your guest posts are of high quality, the exposure to a new audience, the chance to carve a reputation, leave your own fingerprints on the Internet and get a higher ranking in search result pages are benefits that are going to be there for the taking.

In all honesty, trying to maintain the high quality of your guest blogging can sometimes prove to be tough, especially when you are doing a lot of juggling when it comes to your work. Far too many guest bloggers have gone through a decline in the quality of their guest posts because they’re just too busy.

If you find yourself in a similar situation and still want to maintain a certain standard when it comes to your guest blogging, here are some of the things you can do.

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Posted In: Features

Writing Effective Headlines For Google and Your Readers

February 3, 2014 by James Seymour

clickable headlinesFor as long as anyone can remember, supermarket tabloids have been writing headlines that are designed to shock—and of course pique enough the interest of people to pick them up—of anyone who reads them. Now that school of headline writing has already crossed over to the Internet, with sites like BuzzFeed and ViralNova screaming headlines that may not be as sensational as those in supermarket tabloids, but are just as long-winded, brimming with emotion and to a certain extent ridiculous.

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Posted In: Features

Why Buying Twitter Followers Is (Probably) Not A Good Idea

January 30, 2014 by James Seymour

buying Twitter followersEvery single Twitter user knows having a huge following is a big deal. Celebrities take a lot of pride in it, and so do businesses that use the social media site as a way of building brand recognition, search engine rankings and of course, a customer base.

Getting that huge following, however, isn’t the easiest thing to do on Twitter. That’s why a lot of Twitter marketers resort to black-hat practices like buying Twitter followers. Sure, buying Twitter followers has certain benefits, like getting the clout that always comes with having a huge following—fake or not—and it does make you feel important.

We at Sharper Edge, however, have reasons why we think buying Twitter followers is probably not a good idea, especially when you’re doing it to further your goals toward building brand recognition, among other things. Here are some of them.

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Posted In: Features

Study Reveals Facebook Preferred By Online Retailers

January 29, 2014 by James Seymour

online retailers prefer FacebookA study conducted by social technology company 8th Bridge has revealed that online retailers prefer Facebook over any other social media marketing platform for traffic and sales.

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Posted In: Commentary

8 Productivity Hacks Used By Successful People On a Daily Basis

January 28, 2014 by James Seymour

productivity hackHave you ever wondered how some people get to do so much within a typical 8-hour work day, while you spend the same amount of time at work but you’re not being as productive as you’re supposed to be?

If you even have to do that kind of wondering, then you probably aren’t using your time effectively. Then again, you’re not the only one who gets caught up in tasks that don’t really matter or distractions that take up a lot of your time. It’s the story of the lives of many people who work for a living, that’s for sure.

Of course, we still would want to increase productivity at work. We want our work habits to become more streamlined and purposeful. To help us get there, here are eight productivity hacks used by successful people on a daily basis.

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Posted In: Features

Google Makes Filtering Image Search By License Easier

January 24, 2014 by James Seymour

filtering image search by licenseAnyone with a website or a blog scours the Internet for images that they can use for publication. However, as many have eventually learned, finding images that can be reused for free without any caveats from the owners of the images has proven to be quite tricky. Over the years, countless bloggers and webmasters have already found themselves at the receiving end of emails requesting that images they have used for certain posts be taken down or face legal action.

Thankfully, Google has done something that will certainly make life a lot easier for bloggers and webmasters alike. With its latest update to Google Image Search, the search engine giant now allows users to sort results by license, which will then make it easier for them to find Creative Commons or public domain images that they can actually use for free for their own publications.

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Posted In: Features

Avoid These Facebook Marketing Mistakes

January 22, 2014 by James Seymour

Facebook marketing mistakesFacebook marketing has proven to be one of the best ways to grow your brand and your business. With its effectiveness at fostering relationships between businesses and their fans, Facebook marketing has become a must for any business aiming to achieve success in a world that is dominated by social media.

Sometimes, however, some marketers just get a bit too enthusiastic about coming up with a successful page that they sometimes resort to tactics that could only prove to be Facebook marketing mistakes in the long run. When you’re running such a page, it would be in your best interest to avoid these Facebook marketing mistakes:

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Posted In: Features

The Days of Anonymous Reviewers May Be Over

January 21, 2014 by James Seymour

anonymous reviewersIf your business has received negative feedback from anonymous reviewers on business review sites, this bit of news is without a doubt a good one for you. According to an article written by Pierre Zarokian for Search Engine Journal, a Virginia court has ordered business review site Yelp to divulge the identities of seven anonymous reviewers who, using various monikers, allegedly slandered a local business.

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Posted In: Commentary

10 Tips to Make Your Landing Page Great

January 20, 2014 by James Seymour

tips to make your landing page greatLet’s say that you have done well setting up your landing page for your PPC campaign. It has well-written content, have clear headlines and has good calls to action. And traffic is actually good, yet conversions are way below your expectations. Considering that a landing page is actually all about conversions, you might have a problem on your hands.

A landing page is very much like a shop. People walk in, but your chances of selling anything largely hinges on whether or not they like what they see.

To make them like what they see, your landing page has to be great in all respects. Here are 10 tips to make your landing page great.

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Posted In: Features

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