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7 Best Practises For Optimising Title Tags

March 4, 2014 by James Seymour

title tag optimisationTitle tag optimisation is perhaps one of the most basic yet most overlooked on-page SEO steps that can help a site’s rankings. Although it’s true that <title> tags may no longer be as important as they once were, it’s still important for your website to use them effectively. After all, all search engines still consider them in calculating a website’s rankings.

Title tags are primarily utilized to accurately represent the content of any given web page. Usually contained within the Head section of a page, Title tags, which are also referred to as Title elements, play a crucial role in organic ranking and click through rates from search engine results.

When you conduct an SEO audit on a webpage, it is important that you find the <title> tag and see if it’s in keeping with the best practises for title tag optimisation, which are enumerated below:

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Posted In: Features

Easy Tests to Improve Your Landing Page Effectiveness

February 27, 2014 by James Seymour

little tests to try on your landing pageYour landing page is one of the areas of your website that could benefit from regular testing to see how effective it is at generating more leads and customers. Those tests, however, need not be as big as redesigning the entire website. In the world of online marketing, even the smallest of experiments could also have as much of an impact on landing pages as major tests. Here are some ideas for little tests to try on your landing page that might just help you get the leads and customers that you want.

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Posted In: Features

9 Valid Reasons to Redesign Your Website

February 21, 2014 by James Seymour

reasons to redesign your websiteYour website is the primary online marketing tool for your business. Whatever impression visitors have on your business, your website will play a very important part in it. That’s why it’s only right that you think about redesigning your website.

A website redesign, however, involves a significant amount of investment on your part. Redesigning your website requires a lot of thought, time and of course, money, if you’re hiring someone else to do the redesign for you. Then again, when you have the following reasons for redesigning your website, doing just that could prove to be a wise investment.

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Posted In: Features

11 Web Terms Every Business Owner Should Understand

February 19, 2014 by James Seymour

web terms every business owner should understandWhen going into business, it helps if you’re armed with enough knowledge of the workings of that particular business you’re about to embark on. Consequently, you need to have a working knowledge of the jargon in that field if you want to run your business more efficiently and smoothly. If your business is a web-based one, for instance, you are in for a world of techspeak. For starters, here are 11 web terms every business owner should understand.

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Posted In: Features

Good News for People Who Can’t Remember Passwords

February 18, 2014 by James Seymour

doing away with typed passwordsHow safe are your passwords? Do you name them after your dog or “happy123”? Or do you have one password you keep using for 90% of logins? I guess I don’t have to tell you that such a practice is high risk. So here is some hopeful news for all people who use insecure or repeating passwords.

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Posted In: Commentary

Facebook Tweaks Newsfeed Algorithm

February 17, 2014 by James Seymour

Facebook tweaks newsfeed algorithmFacebook has announced last month a “minor” change to its newsfeed algorithm that may actually have a major impact on the entire social media strategy of businesses looking to build their brand on Facebook.

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Posted In: Features

How to Make Your Blog Matter

February 14, 2014 by James Seymour

make your blog matterThe advent of blogging has given millions of people around the world an opportunity to become publishers in their own right. People from all walks of life have taken advantage of this platform to do just about anything they want: express whatever they feel, espouse ideologies, indulge in personal passions, connect with people and for many, make some money.

Whatever your reason for blogging, you should know by now that your blog is just one among millions upon millions of blogs around the world. As of last year, there are an estimated 200 million active blogs. Being heard or noticed is simply getting harder by the day. This is why many bloggers resort to quick and dirty ways to get to the top.

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Posted In: Features

Does Twitter and Facebook popularity affect your website’s ranking?

February 12, 2014 by James Seymour

Twitter and Facebook popularityOver the years, many webmasters have been wondering if the Google search ranking algorithms that dictate the rankings of their sites factors in Twitter and Facebook popularity. Finally, Google has answered that question through Matt Cutts, the head of Google’s webspam team, who discussed the topic in his latest webmaster help video.

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Posted In: Features

How To Test If Your Website Can Convert

February 10, 2014 by James Seymour

test if your website can convertConversions are extremely important for those who put up websites to conduct business online. However, conversions are rather elusive for many website owners. They could get heavy traffic and still end up holding an empty bag because no one bought anything or subscribed to anything. Their sites could be filled with exceptional content and a gazillion backlinks, yet sales remain tepid at best. To make matters worse, they could be offering the best rates or prices for a particular product or service, yet no one seems to be biting.

If you’re a website owner and you can totally relate to any of the situations mentioned above, then it’s time for you to test if your website can convert.

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Posted In: Features

Study Shows Removing Social Sharing Buttons Boosts Conversions

February 7, 2014 by James Seymour

removing social sharing buttons boosts conversionsAn A/B test conducted by a Finland-based hardware eCommerce store has shown that contrary to popular notion, removing social sharing buttons boosts conversions.

According to a report published in Visual Website Optimizer, Jani Uusi-Pantti of Taloon.com, which sells plumbing, electrical, gardening and other construction materials, removed Google+, Pin it and Facebook share buttons from its product pages to see if it will have any impact on the site’s main CTA or call to action button.

Much to the surprise of Jani Uusi-Pantti, the change, which ran for a week, recorded an 11.9% increase in CTA clickthroughs compared to when the site had social sharing buttons right below the product photos.

Click here to read the article in full.

Posted In: Summary

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