Title tag optimisation is perhaps one of the most basic yet most overlooked on-page SEO steps that can help a site’s rankings. Although it’s true that <title> tags may no longer be as important as they once were, it’s still important for your website to use them effectively. After all, all search engines still consider them in calculating a website’s rankings.
Title tags are primarily utilized to accurately represent the content of any given web page. Usually contained within the Head section of a page, Title tags, which are also referred to as Title elements, play a crucial role in organic ranking and click through rates from search engine results.
When you conduct an SEO audit on a webpage, it is important that you find the <title> tag and see if it’s in keeping with the best practises for title tag optimisation, which are enumerated below:
Your landing page is one of the areas of your website that could benefit from regular testing to see how effective it is at generating more leads and customers. Those tests, however, need not be as big as redesigning the entire website. In the world of online marketing, even the smallest of experiments could also have as much of an impact on landing pages as major tests. Here are some ideas for little tests to try on your landing page that might just help you get the leads and customers that you want.
Your website is the primary online marketing tool for your business. Whatever impression visitors have on your business, your website will play a very important part in it. That’s why it’s only right that you think about redesigning your website.
When going into business, it helps if you’re armed with enough knowledge of the workings of that particular business you’re about to embark on. Consequently, you need to have a working knowledge of the jargon in that field if you want to run your business more efficiently and smoothly. If your business is a web-based one, for instance, you are in for a world of techspeak. For starters, here are 11 web terms every business owner should understand.
How safe are your passwords? Do you name them after your dog or “happy123”? Or do you have one password you keep using for 90% of logins? I guess I don’t have to tell you that such a practice is high risk. So here is some hopeful news for all people who use insecure or repeating passwords.
Facebook has announced last month a “minor” change to its newsfeed algorithm that may actually have a major impact on the entire social media strategy of businesses looking to build their brand on Facebook.
The advent of blogging has given millions of people around the world an opportunity to become publishers in their own right. People from all walks of life have taken advantage of this platform to do just about anything they want: express whatever they feel, espouse ideologies, indulge in personal passions, connect with people and for many, make some money.
Over the years, many webmasters have been wondering if the Google search ranking algorithms that dictate the rankings of their sites factors in Twitter and Facebook popularity. Finally, Google has answered that question through Matt Cutts, the head of Google’s webspam team, who discussed the topic in his latest webmaster help video.
Conversions are extremely important for those who put up websites to conduct business online. However, conversions are rather elusive for many website owners. They could get heavy traffic and still end up holding an empty bag because no one bought anything or subscribed to anything. Their sites could be filled with exceptional content and a gazillion backlinks, yet sales remain tepid at best. To make matters worse, they could be offering the best rates or prices for a particular product or service, yet no one seems to be biting.
An A/B test conducted by a Finland-based hardware eCommerce store has shown that contrary to popular notion, removing social sharing buttons boosts conversions.