Since their introduction by Twitter in 2007, hashtags have become a powerful means of communication. Their use started out just on Twitter, but they are now being widely used in other social media platforms. Indeed, the entry of hashtags into the public consciousness was a defining moment in the history of social media.
Many users, however, tend to abuse the hashtag. There is now what is called hashtag spam, which, like its regular version, is just as much of a nuisance, or perhaps even worse. The thing is, hashtag spam doesn’t really work. All it ever does is tick people off. To fully harness the power of the hashtag as a means of communication, it has to be used appropriately. Here are some ways to properly use hashtags on Twitter.
If you have encountered and avoided reading an incredibly long blog post without any images, headers or formatting to break the monotony of that huge chunk of text, then you have just proven how important visual content is these days.
Over the years, email marketing has remained one of the most effective techniques for mobilising contacts. However, on its own, email marketing may not really be as successful a marketing strategy as one would expect. Instead of using it as a standalone tool, why not integrate email campaigns with other marketing methods? As long as the integration is properly done, your overall marketing strategy is likely to find more success than just having your various methods work apart from each other.
With millions of active blogs on the Internet and growing, it’s getting tougher and tougher for bloggers to get much-needed attention and traffic. Worse, it’s getting more difficult to land on the first pages of the major search engine. Still, every blogger worth his salt has to continue figuring out how best to top search results, social media and other areas of the web as it stands today. To help you make your blog dominate in marketing in 2014, here are a few tips that could be instrumental to your blog’s success.
For an Internet marketer, it is an inherent goal for their posts, emails and other contents to be actively shared by readers and recipients with other people. These, however, have to contain certain emotions in order to be shared as actively as we want. This is the gist of an article written by Courtney Seiter for Buffer.
It’s just amazing how many highly successful people started small before they hit it big. In an article for Buffer, Joel Gascoigne relates how Dale Carnegie’s massive best-sellerHow to Win Friends and Influence People actually just started out as “a set of rules printed on a card no larger than a postcard”.
Most people don’t like making mistakes or failing at anything. Highly successful people, however, actually crave them, according to an article by Belle Beth Cooper for Buffer.
There’s nothing wrong with so-called “walls of text” on your website, that is, if it’s about publishing encyclopedia entries and scholarly studies and journals. However, if it’s for just about anything else, your content should be more than just about the words on a page. It also has to be visually engaging as well as easy to read. The average Internet user easily gets turned off by walls of text, and isn’t likely to stay longer on your page.