We live in a world where just about everybody has an online presence. With a significant percentage of the world’s population spending a lot of time on the Internet, it’s only logical for entrepreneurs and professionals—dentists included—to use it as a platform to market their products and/or services to a much wider audience. These days, it’s pretty normal for dentists to have their own websites and social media pages to market their dental practice.
While some dentists are using their online presence to the fullest, a lot of them still make a lot of mistakes on their sites or pages. If you’re a dentist marketing your practice online, keep in mind that the Internet, however free it may seem, still has a lot of rules, many of which are unwritten. Here are five of the mistakes dentists should avoid at all costs to ensure the success of their marketing efforts for their respective dental practices.
Finally, Twitter is going through a major design change that will make user profiles look a lot like those on that other, bigger social media network. Slowly but surely, users all over the world are logging in to find their profiles featuring larger photos, customizable header images, pinned tweets and a grid view—which looks a lot like Pinterest—of your followers, who you’re following and your visual content.
Lately we have been taking not a few clients who had previous SEO companies that engaged in techniques that hurt the client website’s rankings. So I thought today I’ll share a little bit about how to recover from bad links and get the Google penalty removed from your site.
So you’ve written a post or an article that you consider your best yet. The flow is very smooth, the grammar impeccable, and the subject matter pretty engaging. That should be more than enough to get the kind of traffic you think it deserves, right?
There are so many benefits to guest blogging, but it’s really baffling why some guest bloggers do it exclusively for the links. While getting link love is still important when guest blogging, making it the obvious focus of your guest blog is a major turnoff, especially to search engines. Guest blogging for links, after all, is in violation of search engine guidelines, but what’s puzzling is that people do it just the same. They only realise the folly of their actions when Google penalizes them, and you certainly wouldn’t want that to happen to your site, do you?
It’s a good thing that Google is now taking more and more social signals into consideration in its algorithm. This, however, begs the question: how does Google separate authority from popularity? You see, popularity does not always mean authority and vice-versa, and this issue is the focal point of the latest webmaster help video by Matt Cutts, head of Google’s webspam team.
If you’re one of those website owners who still haven’t decided to make their sites mobile-ready, maybe this bit of news from Jessica Lee for Search Engine Watch would finally push you towards making that move. According to the article by Lee, a recent study has found out that 80% of local searches on mobile phones convert.
How do search engines work? That is a question foremost in the minds of countless Internet users who use search engines on a regular basis. They know that a search engine is essential to finding specific information on the vast expanse that is the World Wide Web, but its process for coming up with results remain a mystery to many. The way we understand it, this is how search engines work:
Many webmasters have long been bothered by the idea of a negative SEO attack being launched by a competitor against them. What puts them and SEO professionals on edge are concerns that Google isn’t really doing much to handle the issue in a way that would give them a little peace of mind. As far as they’re concerned, Google still hasn’t put up an effective system that would combat the threat of negative SEO. That makes them afraid that a negative SEO attack would ruin their reputation online and their revenue as well.
Have you noticed something different with your Google Search Engine Results Pages (SERPs) lately? If you have, then welcome to the latest changes that Google has made with the SERPs, which means webmasters have to make little tweaks again to stay on top of the SERPs. Dr. Peter J. Meyers discusses these changes for The Moz Blog.