The title may sound preposterous, but for many companies, content marketing has always been at the forefront of lead generation. That position makes it the top source of customers who actually dip into their pockets and pay for the product you’re offering. And yes, content means revenue, that is, if you have a solid content marketing strategy.
A real content marketing strategy is essential if you’re bent on leveraging content and turning it into revenue. So what makes an effective content marketing strategy?
Despite its partnership with Microsoft, Yahoo’s search share continues to dip, as its rankings in comScore’s “May 2014 U.S. Search Engine Rankings” is likely to hit below the 10 percent mark, according to SearchEngineLand.
If you’re a professional who thoughtfully communicates or markets for a company or an individual by, among other things, participating enthusiastically and fastidious in social media related activities, then you are a social communicator.
Many online marketers these days are too preoccupied with keeping up with the most recent marketing trends or getting bottom-line results that they forget that basic step towards achieving a successful inbound strategy: attracting more visitors to the site. Before you can get those results you need, you have to get strangers to drop by your site first.
Converting qualified website visitors into leads is one of the biggest tasks marketers face. Inbound marketers, however, have to do more. To convert these visitors, inbound marketers have the responsibility of providing content that would convince them to voluntarily hand over to you their contact details. When that happens, they essentially turn from random visitors to leads and hopefully and eventually, customers.
We all know content is king, and that’s why the people who write them do their best to come up with stuff that is worthy of the tag. Sometimes, however, even the best writers need a little help with their work, particularly those who are a one-man editorial team who comes up with article ideas and proofs their own work. If you write regularly for your company’s website (you have a blog on it, don’t you?), the following sites and tools may be helpful to you:
Not too many people realised it, but the Internet just turned 25 early this year. In an article written by Kimberly Weisul for Inc., she reports that in honour of that occasion, the Pew Research Center in collaboration with Elon University’s Imagining the Internet Project conducted a survey of more than 2,000 experts about how they think the internet and life in general would look like 10 years from now, and the answers really aren’t as encouraging as you might think.
Google has been actively penalising websites caught violating its webmaster guidelines in any way, shape or form, and that has kept countless webmasters on their toes. So how can you tell if your website has been manually penalised by Google, especially if you’ve noticed a significant loss of Google search traffic? Here are some tips to help you figure out exactly what went wrong and got you on the bad side of Google.
Google, it seems, is not contented with just giving people a view of almost any road in the world via their computers. As if that wasn’t amazing enough, Google has introduced an even more amazing feature, one that virtually allows users to travel back in time, so to speak. According to a report by Gizmag, Google announced a new feature that lets users see what a street looked like up to seven years ago.