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What To Do If You Suspect You Have Been Penalised By Google

June 19, 2014 by James Seymour

Google penaltyThe Google penalty is perhaps the bogeyman of every single webmaster out there. In one fell swoop, a Google penalty can basically wipe your website out of existence, at least where the search engine result pages or SERPs are concerned. Dealing with it is such as a pain in the neck, and it’s something you must do before you lose all your web traffic. You have to identify what caused it, and take the appropriate measures to correct whatever went wrong.

To diagnose the problem and fix it, here are three steps you need to take as soon as you can.

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Posted In: Features

Is Your E-Commerce Business Worth A Million Dollars?

June 17, 2014 by James Seymour

e-commerce businessSo you’ve finally decided to move on from your e-commerce business and you’re looking to sell it for the right price. The question is, do you have any idea what your online business is worth? For all you know, your e-commerce business is worth a million dollars or more. So, is your e-commerce business worth that much? Here are some factors that will indicate if you have a million-dollar e-commerce business.

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Posted In: Features

Why Being on Google+ Is Good For Business

June 13, 2014 by James Seymour

Google+ is good for businessWe now live in a world where Google casts a long shadow just about everywhere. Just a few years ago, Google entered the world of social media networking via Google Plus, which has since become one of the top social media platforms. The thing is, a lot of entrepreneurs still haven’t realised how being on Google Plus is good for business. As a matter of fact, many people still believe that compared to Facebook and Twitter, the two other social media giants, Google Plus isn’t as popular, and therefore not a good place to do business.

If you own a business online and you subscribe to this kind of thinking, you have no idea what you’re missing. Let us enumerate the reasons why being on Google Plus is good for business.

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Posted In: Features

Leading An E-Life

June 12, 2014 by James Seymour

leading an e-lifeThere was a time when the cell phone, the Internet and all those things that pervade our lives nowadays seemed like novelties. As recently as a little over a decade ago, not everyone had them. Now everyone has them—even kids—and everyone who has them are practically doing everything using these tools of the hi-tech era. If you heavily depend on modern technology to keep in touch with friends and family, apply for a job, do your banking, shop for stuff, keep yourself entertained and even pick up gossip about your favourite celebrities, then you are leading an e-ife.

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Posted In: Features

How Long Everything Online Should Be According to Studies

June 10, 2014 by James Seymour

ideal length of everything onlineIf you’re wondering how long your tweets, Facebook posts and Google Plus headlines should be, Kevan Lee has created for Social Media Today a list of the ideal length of everything online.

According to Lee, solid research had been done to determine how long tweets, titles and posts should be for them to be effective. Tweets, for instance, should be 100 characters. The ideal length of a Facebook post, on the other hand, is less than 40 characters. Slightly longer is the ideal length of a Google Plus headline, which is pegged at less than 60 characters.

To read the article in full, click here.

Posted In: Summary

6 Reasons Your Landing Page Is Not Generating Leads

June 5, 2014 by James Seymour

landing pageYour landing page is an integral part of the whole online business marketing process, as it’s where users from all over the Internet land from an external website. Its purpose is to show whatever you have to offer to the user, who will then decide whether to take you up on your offer or not and become a lead. Simply put, a landing page is designed to generate leads. If it’s not doing that, then something must be wrong. Here are some reasons your landing is not generating leads the way you expect it to.

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Posted In: Features

Google Braces For Removal Requests Following EU RTF Ruling

June 4, 2014 by James Seymour

RTF Ruling The residents of Europe who are worried some of their information on public record and published online might ruin their reputation now have the right to request the removal of that information from search results, and Google is bracing for countless such requests from 28 countries in Europe.

Citing a story by Reuters, Search Engine Land says a European Court has ruled that everyone on the continent has a “right to be forgotten” (RTF). With the ruling, individuals can now request and eventually demand that search engines—Google included—remove from search results any unflattering or undesired information about themselves even if the said content is legally published and maintained. A personal bankruptcy is one such undesired information that an individual can request to remove from search results.

Click here to read more.

Posted In: Summary

Does Engagement Really Matter?

June 3, 2014 by James Seymour

engagement in social mediaCountless articles endlessly declare that one of the key performance indicators of the success of a social media campaign is engagement, which is actually reflected in the tweets, retweets, reposts, comments, Likes and Followers that your page gets. Many marketers use engagement as the ROI of any social media marketing strategy. The question is, are all those Likes and comments actually earning you any sales, which is actually what engagement in social media is supposed to be for in the first place?

When engagement in social media doesn’t end up in sales for whatever product or service you’re doing the social media campaign for, then it wouldn’t matter if you had a million Likes in the first few months of the campaign. When all that engagement on social media isn’t giving you any return on investment, you’re probably just wasting your time.

To help put your focus on engagement for your social media campaigns in perspective, here are some questions you have to answer for yourself.

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Posted In: Features

Bing Snapshot Results Now Has Food and Drug Info

May 30, 2014 by James Seymour

bing snapshotThe Bing’s library of facts has just gotten bigger with the expansion of its Snapshot feature, which now allows users to get quick access to information about drugs and food.

Appearing in the Snapshot area on the right side of Bing’s search results, the food and drug results present information that any user can digest at a glance. Upon closer inspection, the information is incredibly detailed, from different brand names of a drug to its known side effects, all neatly laid out in a Snapshot.

Click here to read the article in full.

Posted In: Summary

11 Ways to Boost Website Loading Speed

May 29, 2014 by James Seymour

boost website loading speedFew things are as annoying as opening a website and waiting forever for it to completely load. For the owner of that website, the slow load websites could only mean one thing: missed business opportunities. You see, most Internet users these days are, to be honest, quite an impatient lot and are always in a hurry. If they have to wait more than a few seconds for a website to load, it’s almost a certainty that they will just forget about your site and move on to another that doesn’t make them wait that long.

If you don’t want to lose your audience, you need to do whatever you can to boost website loading speed. Here are 11 ways you can do just that.

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Posted In: Features

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