The Google penalty is perhaps the bogeyman of every single webmaster out there. In one fell swoop, a Google penalty can basically wipe your website out of existence, at least where the search engine result pages or SERPs are concerned. Dealing with it is such as a pain in the neck, and it’s something you must do before you lose all your web traffic. You have to identify what caused it, and take the appropriate measures to correct whatever went wrong.
To diagnose the problem and fix it, here are three steps you need to take as soon as you can.