Has your organic traffic suddenly decreased? Did your website disappear from the top Google rankings for your target keywords? If you answer yes to both questions, then your website may have probably been hit by Google Penguin update. If you are not sure whether your website got affected by the recent Google algorithm update or not, below is a list of signs that will tell you that your website have a Google penalty.Read More
Simple SEO Strategies for Small Businesses
While there are hundreds of qualified internet marketing firms that are ready to lend a helping hand in providing effective SEO strategies to your company, not all small businesses have the budget to hire professional SEO experts. Fortunately, search engine optimization does not involve magic tricks or secret recipes. Anyone can effectively promote their business without the need of technical knowledge or advanced programming skills.
Below are the best practices and basic concepts of SEO for small businesses.Read More
Maximising Your ROI on Social Media Campaigns
Social media websites can be an effective tool in establishing your business, promoting your brand, and generating leads. Especially if you engage in paid advertising and put a budget on social media campaigns, expect that you can generate a wider reach and connect with target customers. However, you can’t just exhaust your marketing budget on social media marketing initiatives without evaluating ROI. Here are effective ways on how to maximise your ROI on social media campaigns. Read More
Simple Tips to Avoid Getting Penalised by Google
With Google implementing stringent rule after stringent rule via its Panda and Penguin algorithms, more and more webmasters are finding themselves at the receiving end of a Google Penalty. If there’s one thing that a website owner should avoid as much as possible, it’s a Google Penalty, because it will most certainly have a negative impact on any given site’s search rankings. And that, of course, means your business will be severely affected.
If you want to avoid a Google Penalty, here are ways to help you do just that.
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Which Social Media Platform Is Right For My Business?
So you’re raring to run a social media campaign for your business. You’ve already boned up on the most essential aspects of running a social media campaign, from the frequency of your posts to engaging your audience. Do you, however, know which social media platform to run your campaign on?
It is absolutely important for anyone thinking of running a social media campaign to fully understand which social media platform is best for their business. After all, different social media networks have different user demographics, and knowing those demographics is very crucial to running a successful social media campaign. To help you choose the social media platform to use for your campaign, here are some ideas about their demographics.
Incorporate User Intent Into Your Keyword Strategy
SEO professionals count keyword research as among the foundations of a solid SEO strategy. That strategy, however, can still be incomplete when user intent is not considered. While most SEO professionals are familiar with user intent, too few of them actually use it, which is unfortunate because it’s crucial to the improvement of the very foundation of SEO campaigns.
Perhaps its intangibility in cyberspace is what makes SEO professionals ignore user intent, but what SEOs should realise is that every search made on Google has some kind of intention attached to it. Users want to know a lot of things — from product reviews to answers to just about any question they want to ask. When you understand user intent and you incorporate it into content for your SEO strategy, you are more likely to make an immediate connection with the user. In the long run, you will be able to establish yourself as a trustworthy resource.
Facebook Manipulated Emotions of Nearly 700K Users For Research
Facebook has admitted that it has manipulated the News Feeds of nearly 700,000 users as part of its research study on emotional states.
According to a report by Forbes, the data scientists of the social media giant manipulated the News Feeds of 689,003 users by removing either all of the positive posts or all of the negative posts, with the purpose of seeing how their moods are affected by such changes. It found out that emotions can be contagious, even without “direct interaction between people.”
The results of the study, which ran from January 11–18, 2012, was published in the PNAS, the official journal of the United States National Academy of Sciences (NAS).
Click here to read the article in full.
Does Facebook Addiction Really Exist?
You know there’s a problem when people are throwing around the idea that there is such a thing called Facebook addiction. And it’s not really far-fetched, as Facebook is indeed addictive, and takes up a lot of your time online. The question is if it’s bad enough to mention it in the same breath as sex addiction, video game addiction and all those examples of excessive behaviours widely considered as genuine addictions.
According to Dr. Mark D. Griffiths, Chartered Psychologist and Director of the International Gaming Research Unit in the Psychology Division at Nottingham Trent University (UK), any behaviour that fulfils what he calls the six core components of addiction can be already called an addiction. Let’s talk about those core components one by one and let’s see if they are applicable vis-à-vis your Facebook usage.
Have Your Google Rankings Changed with Panda 4.0?
Have you noticed a significant change in your website’s search engine rankings over the last couple of weeks? If you have, then your site, in all likelihood, has been impacted by Panda 4.0, which Google released in May.
Why Do My Site Visitors Abandon Their Shopping Carts?
For an e-commerce site owner, few things are as frustrating as seeing customers fill shopping carts with their products , only to abandon them later for one reason or another. It’s normal if this happens to you a few times, but if this happens to you all the time, perhaps there is something wrong with your site. Here are some of the possible reasons why your visitors abandon their shopping carts.