Do you know that blogging is more than just an expression of thoughts and sharing of ideas online? Contrary to popular belief that blogging is more on the personal side, it can actually be used for attaining business objectives and professional goals.
Although blogging sounds as simple and straightforward, it could actually help you generate leads and increase sales your business. In addition, it could create a name for your brand and expose your business on the web. If you are still thinking whether or not you need to blog for your business, let these reasons help you make a firm decision.Read More
You follow SEO best practices, create new content regularly, build links on reliable websites, and monitor your traffic daily. Why is your website still not ranking on top of Google? Is it because you are targeting the wrong set of keywords and phrases? Could it be due to the high volume of competitors?
Since it is nearly impossible to “fake” human reaction to a website, even the smartest SEO practitioners could not outrun Google – and other search engines – in their “Algorithm” Race! The solution? Keep it real!
Digital strategy in the past years only involved a website. But as technology evolves and more and more people go online, the objective for most businesses starts shifting from going online to going viral through social media. One of the most popular social networking sites that brand and company owners take advantage of is Twitter.
While setting up an SEM campaign can usually be done in 15 minutes, it takes a lot more time than that to establish a truly effective and successful campaign.
Engaging in email marketing can help you improve your online marketing strategies and reach a wider target audience. Are you ready to send out those email promotions and newsletters? Wait just yet! Learn the 3 basic rules of email marketing that you should keep in mind to make your email marketing campaign effective and successful.
It is true — you cannot improve what you cannot measure. This is why using web analytics is essential in measuring traffic, identifying the online behavior of your customers, and knowing the status of your website against your competitors.
You have a good number of loyal customers and new buyers walk in and out of your store every once in a while. In short, your business is doing well even without so much effort to establish online presence. So you ask yourself: Do I really need to set up a website for it? Here are several practical reasons why you should create a website and put your business online.
Having known how search engines work and find relevant websites to show on search results, many web owners and designers create websites that focus on the behaviour of search crawlers, spiders, and robots, instead of human experience. What they should realize is that Google and other search engines create algorithms that focus on evaluating whether a website creates valuable experience for web users or not.
Not all content is quality content. And if you want to get ahead of the competition, you have to be mindful of the content you publish on your website. Aim to produce high-quality, premium content that are not only recognizable by search engines, but are essentially useful to human readers, more importantly. Let us discuss more about premium content and how you can take advantage of it when it comes to your online marketing strategies.