Search giant Google has announced that adding an SSL 2048-bit key certificate on your site (or making it https) will slightly improve your Google ranking. Read the official announcement here.Read More
Transforming Junk Emails into Valuable Content
Do you know that over 100 billion emails are sent and received daily? These includes newsletter subscriptions, brand announcements and product updates, cold-call inquiries, customer service follow-ups, and just plain old emails which you did not ask for. And while you think most of these emails are junk and useless, you can actually find treasure in them. Here are ways on how you can transform junk emails into valuable content for your advantage.Read More
Are You Ready to Start Your Social Media Campaigns?
In a broader sense, social media marketing or SMM is a form of online marketing that aims to promote branding and achieve marketing communication objectives through the use of various social networking websites, such as Facebook, Twitter, Instagram, Google+, and LinkedIn among many others. Social media often refers to the space that covers all activities within the social networking sites, including user interaction, content promotion, video and images publishing, and even audio exposure.Read More
Facebook Marketing: Maintaining an Active Fan Page
The most popular way of establishing a brand or business name on Facebook is through the use of a fan page. A Facebook fan page is an easy and effective way of promoting organizations, company names, products, services, blogs, groups, and essentially anything for which you want to build a market or audience. Here are simple suggestions on how you can keep an active fan page on Facebook.Read More
Internal Linking Strategies that Google Will Not Penalize
As Google continuously updates its search engine algorithms to promote fresh, relevant content and remove useless information, web owners are also constantly on the lookout whether or not their search rankings have been affected. To ensure that you will not be penalized with Google’s latest Panda update, here are “Panda-proof” internal linking strategies that you should implement on your websites.Read More
The Basics of Email Marketing
As the name suggests, email marketing is the act of using email in marketing communications. It is a branch of online marketing that aims to promote products and/or services by sending email or newsletters to existing or potential customers. In general terms, it is being referred to every email that is being sent to customers, potential customers, or public venue. If this is something new to your ears, learn about the basics of email marketing below.Read More
Is Social Media Here to Stay?
We were all aware how Facebook began, how Myspace tragedy looked like, and how Instagram is taking us by storm. But a few years from now, have you imagined what social media will look like.
Gina Lednyak, founder of L&A Social Media in Australia, shares” Looking at the advancement of social media in the current landscape, we can get a good sense of the trajectory of big themes that will emerge over the coming years.”Read More
Which Social Media Sites are Most Important For Dental Practice Marketing
Social media marketing is not only applicable to IT-related businesses. Even companies and individual practitioners that offer dental services can take advantage of the online marketing support that social networking sites provide. When it comes to social media marketing, do engage in every trend that comes along, or do you select particular sites and strategies? Here are some considerations when choosing social media sites for dental practice marketing.Read More
10 Secrets to Effective Copywriting
Because your potential customers, clients, readers, or buyers depend on what you say, you have to compose a persuasive and effective copy that will appeal to them and make them take advantage of what you offer them. Getting their attention and making them do something depend on your statements, or in other words, your copy!
And this is where effective copywriting should take place. To develop and enhance your winning copywriting skills, follow these powerful copywriting tips and secrets that will surely bring in more readers, subscribers, customers, and buyers to your website.Read More
How to Make Social Media Marketing Campaigns Work For Your Brand?
Are you ready to conquer the social media space? Do you want to establish online presence at social networking sites? Then, start logging in to your Facebook, Twitter, Google+, and LinkedIn accounts, and follow these effective social media marketing best practices that will help you establish your brand socially and make your SMM campaigns work for you.Read More