Search engine marketing is more than just bidding on keywords or calculating the cost of every click on your ads. It is surely not some magic you turn to when you want to give your business a major boost overnight.
While some online marketers achieve immediate success through this type of marketing, SEM could actually make or break your business. If you don’t know how to handle it properly, you could lose lots and lots of money from it.Read More
Link building plays an important role in search engine optimisation. However, web owners and online marketers should be extra careful in performing link building as Google frowns upon automatically-generated links, spamming, and other black hat techniques in acquiring links from suspicious websites.Read More
If you are an Internet-savvy person, you might have heard of the buzz that blogging has brought into the online world. Everybody seems to be blogging nowadays – from your neighbour to your favourite celebrity, from students to business executives. You might not know it but your spouse could be maintaining their own personal journal on the Internet, as well.Read More
While professional SEO firms can really help you increase your visibility online and improve your search rankings, there are also do-it-yourself SEO strategies that you can take advantage of and do on your own. Below are some DIY SEO tips that can help individuals and small business owners who have limited technical knowledge.Read More
Facebook marketing is on the rise, and you might have already done this for your business. However, one of the challenges you may face with it is looking for local Facebook fans and asking them to follow your business. Here are some helpful tips on how to find local Facebook fans who can actually be your next customers.Read More
Search engine optimisation is an integral part of online marketing. Thus, if your business website is not performing as well as you would like it to, perhaps it’s time to engage in SEO and make your website be seen by your potential customers all over the world. Here are 3 important SEO strategies that can help your business go from flop to top.Read More
Tech giant Google has made another recent purchase, acquiring the start-up Jetpac.
Founded in 2011 and headquartered in San Francisco, Jetpac is a software company that designs programs to analyse pictures posted by cybernauts on the internet and works up urban guides from the information it extracts from them.Read More
Web content writing differs significantly from content writing for print media such as newspapers, magazines, brochures, and others. When writing for the web, you have to remember that your readers have short attention span and are often too busy to read long pages of stories. Keeping this is mind, you have to adjust your web content according to how they read and what they actually want to read.
Web content can make or break your online marketing strategies. Here are ways on how to make web content writing work for you and your brand.Read More
Google announced a major change in regards to adding and maintaining news-related content on its Google News aggregation and search.Read More
LinkedIn is more than just an online resume platform. While you can connect to professional networks using the social networking site, you can also create a brand page for your company of business and engage in LinkedIn Marketing. Here are 5 simple but effective ways on how to take advantage of LinkedIn to connect to your potential customers and advertise your products and/or services.Read More