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What Topics Should Your Company’s Blog Cover?

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topics your company’s blog should coverIt can never be stated enough that in this Internet-driven world, every single business should have its own blog. There are numerous reasons for this, but perhaps the most important thing is that a company blog serves as a simple, easy-to-use platform for connecting with and providing relevant, timely and helpful information for customers.

In other words, a company blog is your business’ direct communication channel with clients and prospective clients, and it only makes sense for your business to start one now, if it still doesn’t have one.

Now the question that’s foremost in the minds of people running company blogs is, what should they write about? If you’re wondering what topics your company’s blog should cover, here are some suggestions.

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Mistakes To Avoid When Guest Posting On Other Websites

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mistakes to avoid when guest posting on other websitesGuest blogging has always been a very popular marketing technique for many website owners. The benefits of guest blogging are manifold, after all. Writing content for other people’s websites does produce results.

Aside from getting introduced to an entirely new audience, you’ll also be getting a link back to your own website, which the audience of the blog you just wrote content for are sure to follow.

However, many people—myself included—commit their share of mistakes when guest blogging. Thankfully, these mistakes can be avoided so you can get the best possible benefits of guest blogging. To get better results when writing for other people, here are some of the mistakes to avoid when guest posting on other websites.

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Google Fights Child Abuse By Blocking Unique Search Terms

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Google fights child abuseMore than 100,000 unique search terms that could cause child abuse images to pop up on any given search has been blocked by Google, according to a report by SearchEngineWatch.

The move comes on the heels of calls by the government of the United Kingdom on search engines and internet service providers or ISPs for more intensified measures to combat the proliferation of illegal material online.

Aside from blocking those 100,000 unique search terms, Google, according to its executive chairman Eric Schmidt, has also added 200 personnel to its team that is exclusively tasked to hunt these child abuse images down and remove them. On top of this, Google will also send engineers to the UK’s Internet Watch Foundation and the U.S. National Center for Missing and Exploited Children.

Click here to read the article in full.

9 Tips For Creating Great Posts on Google Plus

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creating great posts on Google PlusFor people who make Google Plus an integral part of their Internet marketing strategy, it could get incredibly frustrating to have posts that get very little response compared to posts from other Google+ pages, which seem to have no problem getting tons of +1s and comments on any given post.

Fortunately, you can work your way towards that too by creating great posts on Google Plus. Here are some tips that we hope can help you out in that regard.

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A Subtle But Crucial Facebook Rule on Sharing Promotions

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contests and promotions on FacebookFacebook has always been pretty strict about how contests and promotions on Facebook business pages should be run. Just recently, however, Facebook decided to drop some of those rules—particularly the one where promotions can only be run on apps specified by Facebook—and make running contests easier without the risk of being banned.

Still, there are subtle aspects of the recent Facebook update to promotion guidelines that Facebook business page owners should be careful about, particularly those that concern sharing contests and promotions.

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How To Keep Your Desk Clutter-Free Permanently

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keep your desk clutter-free permanentlyOK, so you read somewhere on the Internet that Albert Einstein had a really messy desk, and so did other geniuses in history. Like most people, you automatically create a link between a messy desk and creativity, so you leave your desk the way it is.

Regardless of what people say about these genius’ desks, it is a fact that majority of business owners believe that a clean and organised desk leads to increased productivity. In all honesty, pointing to the messiness of the desks of geniuses is just an excuse to not do anything about your own messy desk.

Cleaning up a messy desk is one thing, but keeping it that way forever can prove to be a tall order. Here are some tips to keep your desk clutter-free permanently.

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What You Can Do About Negative SEO

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negative SEOThe SEO industry has always been full of tricks—often bad ones—just to give one’s own websites a boost in search engine rankings. So far, however, one of the worst tricks to ever have been foisted on the SEO world—and an effective one to boot—is negative SEO, which basically allows site owners to sabotage their competitors by pointing hundreds or thousands of negative backlinks towards their sites.

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3 Common Mistakes Dentists Make Using Social Media for Marketing Their Dental Practice

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common mistakes dentists make using social media for marketing their dental practiceMany dentists, like those in other professions, have already realised how using social media for marketing their dental practice can be very beneficial for business. With practically everyone now on Facebook, Twitter and all those other social media platforms out there, it doesn’t take a marketing genius to figure out the potential boost a social media marketing campaign for dental practices can give any dentist worth his salt.

However, many dentists commit many social media marketing mistakes, which is perfectly understandable because most of them are not experts at it after all. Here are three of those common mistakes dentists make using social media for marketing their dental practice.

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What To Do If You Send Out An Offensive Email Newsletter By Mistake

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send out an offensive newsletter by mistakeIt’s probably safe to say that everyone has sent messages by mistake at one point or another in their lives. People send the wrong text to the wrong cell phone number, messages to the wrong chat window and emails to the wrong email address all the time. All these are fine because we all are, after all, humans who make mistakes.

But what if that wrongly sent message contained something so offensive you can’t help but feel mortified when you realise what you’ve done? Ryan Deiss tells of one such email in an article at DigitalMarketer and shares tips on what to do if you send out an offensive newsletter by mistake.

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No More Anonymity In Search on Facebook

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no more anonymity in search on FacebookThe feature that has allowed users to remain anonymous in search on Facebook is gone. In a report for SearchEngineWatch, Carly Page says Facebook has removed its “Who can look up your Timeline by name?” security feature, and that means all Facebook users will show up in search results, regardless of who makes the search.

To explain its latest move, Facebook says the feature made Facebook “feel broken” at times, particularly when users complain about not being able to find the Facebook pages of people they know personally.

In any case, Facebook says users can still visit the privacy settings page and limit the audience they want to share posts with or choose what they want to share with others.

Click here to read the full article.