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What happens when you stop search engine optimisation?

Category: Commentary

What happens when you stop search engine optimisation?

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stop your seo campaign

What happens when you stop your SEO campaign?

Clients often ask me how long it will take before they are on page one or how long before their incoming orders have doubled (a much better way of tracking success!)

Something that is often unspoken is the business owner’s plan to eventually just stop spending money on the Search Engine Optimisation (SEO) campaign. That can be a big mistake. I don’t think Coca Cola will ever stop promoting itself, so do you really think your business should?

So what happens when you stop your SEO efforts? After all, traffic to your site is already at an all-time high, your website has a great reputation and it can now afford to rest on its laurels, right? Wrong.

Stop search engine optimisation, and your site will likely end up like that of a certain company mentioned by Erin Everhart in an interesting article for SearchEngineLand.

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Let’s help Google with their SEO for Google.com

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seo for googleReceiving ridiculous emails is par for the course when you have an online presence. The Internet, after all, is filled with scammers of all shapes and sizes. From all indications, no one’s immune from them, not even people over at Google.

Matt Cutts, head of Google’s Webspam team and the search engine giant’s resident SEO guru, shares in his own blog an email one of his colleagues got. The email is offering—of all things—to improve Google.com’s organic search results through their SEO services. In short, the company is offering SEO for Google. Major facepalm, indeed.

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The True Cost Of Cheap Link Building

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cheap link buildingWe know that link building has been a core part of SEO. However, when business owners choose to get the services of companies that offer cheap link building, they need to understand that results could go either way.

In an article posted by Scott Van Achte on the website Stepforth and Be Found, he tells the story of a website owner whose dealings with a cheap link building company led his site to be severely penalised by Google. Read on to find out what happened.

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