In the high tech digital world we currently live in, images mean everything. All of us have often heard the popular saying, “Don’t judge a book by its cover,” but we are all guilty of doing this on more than one occasion. Most people don’t realise the power that one simple image has over the way a person thinks. Consider as well, how social media is now predominantly comprised of images and videos, and it’s easy to see how something as innocuous as your social media profile image can be a metric on which potential customers are judging your business.Read More
Nowadays, social networking sites are being used not only to connect with friends or network with colleagues, but to serve as business platform as well, providing relevant exposure and many opportunities for branding and promotion. However, as much as business owners want to take advantage of social media for their branding requirements, many commit mistakes and instead do harm more than good to their brand.Read More
With the popularity of Facebook, many business owners take advantage of the social networking site to promote their brand and business to millions of its members. However, many page administrators wonder why no matter how active they are on Facebook, their posts don’t seem to become visible on the social network’s news feeds, and thus are not getting enough views, clicks, or traffic.Read More
Starting, creating and managing a social media campaign seems like a relatively simple task. Most of us interact with social media on a personal level several times a day. Posts are short and sweet and it is easy to see an instant reaction so why would it be any different for businesses? If you have spent any amount of time behind the helm of a business social media campaign, then you already know things are very, very different.
Social media for business is a completely different animal. There are elements at play that don’t really matter in the personal social media world. You have to consider posting times, images and there is an overall goal to achieve. These things don’t really matter in the personal social media world. So instead of diving blindly into the deep end of the social media business world, take some time to read these common social media mistakes businesses are making every single day.Read More
Facebook is a constantly changing and evolving environment where every business is doing everything within their power to gain some traction in the form of a more “Likes” than their competitors. While the idea seems simple enough, getting someone to actually click that Like button is more difficult than it sounds. Attention spans on Facebook are short and as a business you must do everything you can to gain those elusive Likes. Is there a secret formula? Are there things you can be doing to increase your Likes? Yes there are.Read More
So, you’re finally convinced that social media marketing works and you want to start your first social media campaign for your brand. But you don’t know when, where, and how to start. Let me guide you on how you should begin your social media campaign.Read More
When social media marketing started to become a popular source of income for the few businesses who were lucky enough to see the full potential of social networking, the playing field was definitely leveled in their favor. It was simply only a matter of creating a decent piece of content and submitting it to the masses. It was a pretty straight forward and easy process.
Today, keeping up with the social media world is not quite so simple. The game has changed and there are no longer only a couple of social media sites worth looking into. Now there are dozens of them and maintaining a presence on each one is a little complicated. There are a few tools out there to help with the process, but the overall simplicity has been lost in all the confusion.Read More
Social media is not just a fad – well, not anymore. Almost 2 billion people use social media, not just to connect with friends, but to do various kinds of businesses, as well. And there have been many proofs that online engagement on Facebook, Twitter, LinkedIn, and the likes have produced good results and conversions. However, top executives still doubt the influence of social media. If you are one of them, here are some reasons why you should take tweeting and liking seriously.Read More
Social media nowadays is not just about connecting with friends and sharing some cool stuff online. It also poses danger that may harm the welfare of children and innocent users. If you want to learn more about the other side of social media – the detrimental side –continue to read on.Read More
Social media marketing is supposed to be fun, exciting, and less serious compared to other internet marketing skills such as search engine optimisation, paid advertising, and email marketing where you have to follow a lot of rules and technical guidelines. However, when you suffer from writer’s block, social media marketing becomes a bit challenging. Here is a how you can deal with social media writer’s block.Read More