With millions of active blogs on the Internet and growing, it’s getting tougher and tougher for bloggers to get much-needed attention and traffic. Worse, it’s getting more difficult to land on the first pages of the major search engine. Still, every blogger worth his salt has to continue figuring out how best to top search results, social media and other areas of the web as it stands today. To help you make your blog dominate in marketing in 2014, here are a few tips that could be instrumental to your blog’s success.
Email Marketing Metrics You Should Monitor
Email marketing remains one of the most commonly used tools by online marketers. If you are one of those who continue to use this marketing option for businesses, let us pose to you one question: what email marketing metrics are you tracking to measure how the tool is helping you realise your goals, whatever they may be?
You may take pride in how well-written and well-optimised your emails are, but those email masterpieces of yours do not really matter if you can’t see the results of all your efforts. Also very important is tracking the right email marketing metrics, because that’s the only way for you to see how you’re progressing towards any of your goals. So here are the email marketing metrics you should monitor.
How to Keep Your Content Simple
There’s nothing wrong with so-called “walls of text” on your website, that is, if it’s about publishing encyclopedia entries and scholarly studies and journals. However, if it’s for just about anything else, your content should be more than just about the words on a page. It also has to be visually engaging as well as easy to read. The average Internet user easily gets turned off by walls of text, and isn’t likely to stay longer on your page.
These days, simple, concise, but engaging content is key. Here are some tips to keep your content simple.
7 Best Practises For Optimising Title Tags
Title tag optimisation is perhaps one of the most basic yet most overlooked on-page SEO steps that can help a site’s rankings. Although it’s true that <title> tags may no longer be as important as they once were, it’s still important for your website to use them effectively. After all, all search engines still consider them in calculating a website’s rankings.
Title tags are primarily utilized to accurately represent the content of any given web page. Usually contained within the Head section of a page, Title tags, which are also referred to as Title elements, play a crucial role in organic ranking and click through rates from search engine results.
When you conduct an SEO audit on a webpage, it is important that you find the <title> tag and see if it’s in keeping with the best practises for title tag optimisation, which are enumerated below:
Easy Tests to Improve Your Landing Page Effectiveness
Your landing page is one of the areas of your website that could benefit from regular testing to see how effective it is at generating more leads and customers. Those tests, however, need not be as big as redesigning the entire website. In the world of online marketing, even the smallest of experiments could also have as much of an impact on landing pages as major tests. Here are some ideas for little tests to try on your landing page that might just help you get the leads and customers that you want.
9 Valid Reasons to Redesign Your Website
Your website is the primary online marketing tool for your business. Whatever impression visitors have on your business, your website will play a very important part in it. That’s why it’s only right that you think about redesigning your website.
A website redesign, however, involves a significant amount of investment on your part. Redesigning your website requires a lot of thought, time and of course, money, if you’re hiring someone else to do the redesign for you. Then again, when you have the following reasons for redesigning your website, doing just that could prove to be a wise investment.
11 Web Terms Every Business Owner Should Understand
When going into business, it helps if you’re armed with enough knowledge of the workings of that particular business you’re about to embark on. Consequently, you need to have a working knowledge of the jargon in that field if you want to run your business more efficiently and smoothly. If your business is a web-based one, for instance, you are in for a world of techspeak. For starters, here are 11 web terms every business owner should understand.
Facebook Tweaks Newsfeed Algorithm
Facebook has announced last month a “minor” change to its newsfeed algorithm that may actually have a major impact on the entire social media strategy of businesses looking to build their brand on Facebook.
How to Make Your Blog Matter
The advent of blogging has given millions of people around the world an opportunity to become publishers in their own right. People from all walks of life have taken advantage of this platform to do just about anything they want: express whatever they feel, espouse ideologies, indulge in personal passions, connect with people and for many, make some money.
Whatever your reason for blogging, you should know by now that your blog is just one among millions upon millions of blogs around the world. As of last year, there are an estimated 200 million active blogs. Being heard or noticed is simply getting harder by the day. This is why many bloggers resort to quick and dirty ways to get to the top.
Does Twitter and Facebook popularity affect your website’s ranking?
Over the years, many webmasters have been wondering if the Google search ranking algorithms that dictate the rankings of their sites factors in Twitter and Facebook popularity. Finally, Google has answered that question through Matt Cutts, the head of Google’s webspam team, who discussed the topic in his latest webmaster help video.