While professional SEO firms can really help you increase your visibility online and improve your search rankings, there are also do-it-yourself SEO strategies that you can take advantage of and do on your own. Below are some DIY SEO tips that can help individuals and small business owners who have limited technical knowledge.Read More
How to Find Local Facebook Fans
Facebook marketing is on the rise, and you might have already done this for your business. However, one of the challenges you may face with it is looking for local Facebook fans and asking them to follow your business. Here are some helpful tips on how to find local Facebook fans who can actually be your next customers.Read More
3 Important SEO Strategies for Your Business
Search engine optimisation is an integral part of online marketing. Thus, if your business website is not performing as well as you would like it to, perhaps it’s time to engage in SEO and make your website be seen by your potential customers all over the world. Here are 3 important SEO strategies that can help your business go from flop to top.Read More
Making Web Content Writing Work for You
Web content writing differs significantly from content writing for print media such as newspapers, magazines, brochures, and others. When writing for the web, you have to remember that your readers have short attention span and are often too busy to read long pages of stories. Keeping this is mind, you have to adjust your web content according to how they read and what they actually want to read.
Web content can make or break your online marketing strategies. Here are ways on how to make web content writing work for you and your brand.Read More
LinkedIn Marketing: 5 Simple Steps to Do It
LinkedIn is more than just an online resume platform. While you can connect to professional networks using the social networking site, you can also create a brand page for your company of business and engage in LinkedIn Marketing. Here are 5 simple but effective ways on how to take advantage of LinkedIn to connect to your potential customers and advertise your products and/or services.Read More
Transforming Junk Emails into Valuable Content
Do you know that over 100 billion emails are sent and received daily? These includes newsletter subscriptions, brand announcements and product updates, cold-call inquiries, customer service follow-ups, and just plain old emails which you did not ask for. And while you think most of these emails are junk and useless, you can actually find treasure in them. Here are ways on how you can transform junk emails into valuable content for your advantage.Read More
Are You Ready to Start Your Social Media Campaigns?
In a broader sense, social media marketing or SMM is a form of online marketing that aims to promote branding and achieve marketing communication objectives through the use of various social networking websites, such as Facebook, Twitter, Instagram, Google+, and LinkedIn among many others. Social media often refers to the space that covers all activities within the social networking sites, including user interaction, content promotion, video and images publishing, and even audio exposure.Read More
Facebook Marketing: Maintaining an Active Fan Page
The most popular way of establishing a brand or business name on Facebook is through the use of a fan page. A Facebook fan page is an easy and effective way of promoting organizations, company names, products, services, blogs, groups, and essentially anything for which you want to build a market or audience. Here are simple suggestions on how you can keep an active fan page on Facebook.Read More
Internal Linking Strategies that Google Will Not Penalize
As Google continuously updates its search engine algorithms to promote fresh, relevant content and remove useless information, web owners are also constantly on the lookout whether or not their search rankings have been affected. To ensure that you will not be penalized with Google’s latest Panda update, here are “Panda-proof” internal linking strategies that you should implement on your websites.Read More
The Basics of Email Marketing
As the name suggests, email marketing is the act of using email in marketing communications. It is a branch of online marketing that aims to promote products and/or services by sending email or newsletters to existing or potential customers. In general terms, it is being referred to every email that is being sent to customers, potential customers, or public venue. If this is something new to your ears, learn about the basics of email marketing below.Read More