Your company’s logo is an image of what your company is all about. A good logo should be able to communicate something about your company’s services or products. A logo is utterly meaningless if it cannot convey to the consumers the underlying associations of the company.Read More
What to Look for in an Internet Marketing Company
Internet marketing is a specialised skill and requires careful preparation of the peculiar requirements of the medium if you want to maximise your business opportunities. You must employ the techniques of effective internet marketing and web promotion if you want to succeed in making your mark in this highly competitive environment.Read More
How to Create Shareable Content?
One strategy to draw visitors to your site and increase potential leads is to create shareable content. This can be a blog, article, inforgraphic, or video that is interesting and useful enough to be shared from one person to another – may it be through email, social networking sites, or backlinks. If you want to give it a try, here are some tips on how to create shareable content.Read More
How Google+ Can Make Your Content Stand Out on Google Search Results
I always advise my clients, colleagues, and business partners to take advantage of Google+ when promoting their content. Being a Google product, the G+ social network can significantly help your website become visible on Google search results – and even rank high on it.Read More
The Golden Rules of Web Design
The web is a highly visual medium. Web users tend to stay on or leave a website based on the design, content, and other elements they see on it. Therefore, a highly effective website must impress, tease, and compel your visitors to step in and explore what you have to offer. To be able to create a visually stunning website, you must first understand the basic rules governing web design.Read More
Why Businesses Should Go Online?
Small businesses have a lot to gain and practically nothing to lose when they go online. Thanks to technology, customers can now go shopping, transact business, and purchase at the comfort of their own home, simply by using their laptops, tablets, or smart phones. These are the customers you may be missing when your business is not visible online.Read More
Using Social Media to Drive Sales
Research shows that posting products on Facebook, sending messages on Twitter, and connecting with customers on LinkedIn can help you drive sales for your business. While it is sometimes difficult to determine if investing in social media marketing can deliver better returns than conventional forms of marketing, social-savvy businesses are actually discovering many benefits from customer engagement and information sharing through the popular social networking sites.Read More
Everything You Need to Know about Search Engine Marketing
Search engine marketing is more than just bidding on keywords or calculating the cost of every click on your ads. It is surely not some magic you turn to when you want to give your business a major boost overnight.
While some online marketers achieve immediate success through this type of marketing, SEM could actually make or break your business. If you don’t know how to handle it properly, you could lose lots and lots of money from it.Read More
Review on Link Building Strategies
Link building plays an important role in search engine optimisation. However, web owners and online marketers should be extra careful in performing link building as Google frowns upon automatically-generated links, spamming, and other black hat techniques in acquiring links from suspicious websites.Read More
Blogging 101: What is a Blog?
If you are an Internet-savvy person, you might have heard of the buzz that blogging has brought into the online world. Everybody seems to be blogging nowadays – from your neighbour to your favourite celebrity, from students to business executives. You might not know it but your spouse could be maintaining their own personal journal on the Internet, as well.Read More