Website Content Archives - Page 4 of 4 - Sharper Edge International

Essential Tips On How To Write Your Website Home Page

December 18, 2013 by James Seymour

Every page on your website is important, but nothing tops the importance of your website home page. If your site were an actual brick-and-mortar shop, the website home page would be its reception area. It is where customers first gather, and what they see there will become a huge factor in their decision to stay on the site, or leave it.

What should your website home page have to make visitors decide to stick around? All things considered, what it all boils down to is how comfortable they would be about staying and exploring the entire website. Therefore, it goes without saying, that you need to do everything you can to give them that level of comfort, or they will leave.

8 Ways to Make Your Online Marketing Writing Better

December 17, 2013 by James Seymour

Good for you if you have engaged the services of a great marketing team which counts excellent copywriters among its members. If you don’t have writers working for you, you can actually still do the copywriting yourself.

Your problem, however, is that you’re probably a newbie at this online marketing writing thing. So if you think your skills in this area need more work, here are some tips:

Why Keyword Ranking Is Not What You Should Focus On

December 12, 2013 by James Seymour

For as long as I can remember, keywords and keyword ranking have always been at the centre of any searches we make on Google and other search engines. They have been the backbone of any effective SEO strategy for a long time, and still is for a majority of people who aim to get better rankings for their websites.

However, with Google’s decision to implement a policy that focuses more on content over keywords, that simply is not the case any more. If anything, a website owner who wants more search engine success should no longer spend a lot of time, energy and effort on keyword ranking. Here are some reasons why keyword ranking is not what you should focus on these days.

Mistakes To Avoid When Guest Posting On Other Websites

November 29, 2013 by James Seymour

Guest blogging has always been a very popular marketing technique for many website owners. The benefits of guest blogging are manifold, after all. Writing content for other people’s websites does produce results.

Aside from getting introduced to an entirely new audience, you’ll also be getting a link back to your own website, which the audience of the blog you just wrote content for are sure to follow.

However, many people—myself included—commit their share of mistakes when guest blogging. Thankfully, these mistakes can be avoided so you can get the best possible benefits of guest blogging. To get better results when writing for other people, here are some of the mistakes to avoid when guest posting on other websites.

What to do when your content gets stolen

September 23, 2013 by James Seymour

Many people pride themselves on maintaining a website that contains mostly original content, so when Google Panda came along, they probably weren’t too worried. Then their rankings started taking a dive, and they have no idea why.

In cases where websites still suffer the consequences of Google Panda even with original and unique content, the most likely reason is that other people have stolen their content and posted them as their own and without any attribution. And since Google Panda frowns on duplicate content, the duplicates—and the original, unfortunately—are bound to take a hit.

« Previous Page