There are so many benefits to guest blogging, but it’s really baffling why some guest bloggers do it exclusively for the links. While getting link love is still important when guest blogging, making it the obvious focus of your guest blog is a major turnoff, especially to search engines. Guest blogging for links, after all, is in violation of search engine guidelines, but what’s puzzling is that people do it just the same. They only realise the folly of their actions when Google penalizes them, and you certainly wouldn’t want that to happen to your site, do you?
So if you’re still intent on reaping the benefits of guest blogging, we suggest that you do it not to chase links, but for the reasons we will enumerate below. After all, these are what guest blogging should be for.
If you have encountered and avoided reading an incredibly long blog post without any images, headers or formatting to break the monotony of that huge chunk of text, then you have just proven how important visual content is these days.
With millions of active blogs on the Internet and growing, it’s getting tougher and tougher for bloggers to get much-needed attention and traffic. Worse, it’s getting more difficult to land on the first pages of the major search engine. Still, every blogger worth his salt has to continue figuring out how best to top search results, social media and other areas of the web as it stands today. To help you make your blog dominate in marketing in 2014, here are a few tips that could be instrumental to your blog’s success.
For an Internet marketer, it is an inherent goal for their posts, emails and other contents to be actively shared by readers and recipients with other people. These, however, have to contain certain emotions in order to be shared as actively as we want. This is the gist of an article written by Courtney Seiter for Buffer.
Your website is the primary online marketing tool for your business. Whatever impression visitors have on your business, your website will play a very important part in it. That’s why it’s only right that you think about redesigning your website.
At the beginning, it feels wonderful to see a comment pop up underneath our most recent blog post. More often than not, however, that wonderful feeling dissipates as soon as you take a closer look at the blog comment, which is actually nothing more than spam. When similar comments pop up over time and eventually flood your post, you’d be taking anti-hypertension medicine in no time at all.
So, after constant nagging from people like us online, you’ve finally decided to start a blog for your business, and that is really great. Still, it would be a lot greater if people actually read your blog. Much to your dismay, few netizens are even aware that your company has a blog.
Of all the pages in your website, your About Page serves as your ID, so to speak. It is, after all the page where you are supposed to summarise your business’ history, values, capabilities and its personality.
Next to your website home page, your landing page is the most important part of the entire online business marketing process. As the name implies, your landing page is where users, well, land from an external website. Whatever you have to offer, the user will see it on the landing page and from there make the decision to explore your site further and maybe become one of your customers.