Sharper Edge International

Phone Number

Blog

Blog

How To Get More New Patients To Your Dental Practice

by

dental practiceLike any business, a dental practice needs to be marketed to attract more patients. While traditional methods such as advertising or direct mail still work today, your chances of success become so much better with Internet marketing. With an awareness of this, many dentists have decided to take to the Internet to market their dental practice.

Having your own website per se, however, is no guarantee that new patients will be immediately lining up down the block to your dental practice. To get new patients for your dental practice, you will need to implement several marketing strategies for your website, with the aim of providing them value and making doing business with you a lot easier. Here are the 5 best ways to get more new patients to your dental practice.

Read More

What happens when you stop search engine optimisation?

by

stop your seo campaign

What happens when you stop your SEO campaign?

Clients often ask me how long it will take before they are on page one or how long before their incoming orders have doubled (a much better way of tracking success!)

Something that is often unspoken is the business owner’s plan to eventually just stop spending money on the Search Engine Optimisation (SEO) campaign. That can be a big mistake. I don’t think Coca Cola will ever stop promoting itself, so do you really think your business should?

So what happens when you stop your SEO efforts? After all, traffic to your site is already at an all-time high, your website has a great reputation and it can now afford to rest on its laurels, right? Wrong.

Stop search engine optimisation, and your site will likely end up like that of a certain company mentioned by Erin Everhart in an interesting article for SearchEngineLand.

Read More

How Social Media Transformed Celebrity Gossip

by

celebrity gossipCelebrity gossip has come a long way since Walter Winchell wrote in the late 1920s what was essentially the first-ever syndicated celebrity gossip column. For decades since Winchell started it all, magazines and newspapers carried celebrity gossip columns that gave us the dirt about famous people on a regular basis. From their latest sexual exploits to what they wore to what awards show or posh event, we devoured it all and asked for more celebrity gossip.

Right to this day, our obsession with celebrity gossip has never waned. Never mind that a lot of what we read or hear about them are just made-up. As long as a rumour about a certain movie star or professional athlete sees print, we, the readers accept it as gospel truth, and no amount of denial from their spin doctors could convince us otherwise.

Read More

How To Do Guest Posting According To Google Guidelines

by

how to do guest postingGuest posting can bring a lot of value to any given website. Aside from helping increase traffic, guests posts can also help improve a site’s credibility and present more networking opportunities for its owner.

The practice of guest posting has been in place for years, but with Google mentioning guest posting in its updated link schemes guidelines, the Internet has been thrown into a constant debate about what this means for guest posting in general.

Read More

Is Content Marketing The New SEO?

by

content marketingThe idea of content marketing has been getting a lot of attention lately from people who have websites, blogs and social media accounts. More often than not, this kind of attention has been generated because content marketing has been touted as, among other things, the “new SEO”. There are even content marketing advocates that say it is all you’ll ever need to make your website, blog or social media page a success. Just come up with great content, and you’re guaranteed a top spot in search engine rankings.

Read More

Why You Want Guest Bloggers On Your Site

by

guest bloggersIt is not uncommon for bloggers to think of their blog as their own baby. If they can help it, bloggers would want to be responsible for everything within their own site. However, just like with real babies, bloggers could use some help from time to time. And what better way to get outside help than featuring guest bloggers on your site?
Read More

Let’s help Google with their SEO for Google.com

by

seo for googleReceiving ridiculous emails is par for the course when you have an online presence. The Internet, after all, is filled with scammers of all shapes and sizes. From all indications, no one’s immune from them, not even people over at Google.

Matt Cutts, head of Google’s Webspam team and the search engine giant’s resident SEO guru, shares in his own blog an email one of his colleagues got. The email is offering—of all things—to improve Google.com’s organic search results through their SEO services. In short, the company is offering SEO for Google. Major facepalm, indeed.

Read More

Maximising The Impact of Your Google Plus Local Listing

by

maximising the impact of your google plus local listingWith Google producing up to 80% of local leads in Sydney, it only makes sense for businesses with an eye to connecting with the right audience to claim their own Google+ Local listing. And if you really want to cash in on this extremely useful search future, it’s only logical for you to do everything that you can in maximising the impact of your Google Plus Local listing. Read More

Improve Google Places Visibility in 12 Weeks

by

improve google places visibilityA solid listing on Google Places can certainly go a long way in establishing your business as a leader in its niche in a particular location.

Getting that solid listing, however, isn’t as easy as one might think. An article posted on LocalVisibilitySystem, however, has outlined a 12-week action plan to improve Google Places visibility of any business that could prove to be very useful. Let me summarise the steps for you.

Read More

How To Improve Bounce Rate on Your Website

by

improve bounce rateIn the past, not too many website owners have paid much attention to their website bounce rate, which Google defines as the percentage of visitors who only briefly view one page of any site they visit and exit without checking its other pages.

However, now that Google has given this statistic more weight and credibility, website owners now have to work to improve bounce rate on their sites, or lose money in the process. An article by Travis Harper on DrivingTraffic shows us how to improve bounce rate.

Read More