The advent of Google Panda has signalled the beginning of the search engine giant’s war against low-quality content. By now, lots of webmasters have already suffered dramatic plunges in their traffic and visibility in the search engines, and it’s not going to get any better as long as their has nothing more than thin content. And if you have received a warning about thin content with little or no added value in your Google Webmaster Tools account, you best heed that warning and try to add value to your site if you want success in Google search results.
The do’s and don’ts of Facebook marketing
In a world dominated by social media, businesses that don’t have a presence in social media sites, Facebook in particular, are certainly missing a lot. Over the years, Facebook marketing has proven to be quite effective at building relationships between businesses and its fans who, more often than not, eventually turn into loyal customers.
If you don’t want to be left behind, you better start promoting your brand on Facebook. However, there are certain do’s and don’ts of Facebook marketing that you need to keep in mind when you create a Facebook page and maintain it.
Say Hello to the Android KitKat
Google has decided to name the newest version (4.4) of its Android operating system after a popular chocolate bar brand, according to a report for SearchEngineWatch by Dan Worth.
Mozilla to Block Cookies With New Browser
Search engine optimisation professionals and website owners are up in arms with the impending move of Mozilla to block cookies from users’ browsers. Gabriel Gervelis talks more about how detrimental this decision by Mozilla would be in an article for SearchEngineJournal.
Facebook Hashtags Not Really Working For Brands
Brands started using hashtags on Facebook since June in the hopes of gaining additional exposure. That, however, isn’t happening according to an article written by Jessica Lee for SearchEngineWatch.
Citing surveys conducted by Simply Measured and EdgeRank Checker, Lee says the results aren’t looking good. She showed graphs from EdgeRank Checker indicating that of the 500+ pages it studied, viral reach and engagement were down on posts with hashtags compared to posts without them.
When they compared the Facebook hashtags with those on Twitter using 50 Twitter accounts from Fortune 500 brands, about 70% of the brands saw their retweets rise when using Twitter hashtags versus not using them.
Click here to read the full article.
Google To Look At How To Rank Good Local Business Sites Better
If you own a small business website which you think is awesome but just isn’t ranking the way you believe it should, here’s your chance to get Google’s webspam team to check it out personally. Matt Cutts, the head of that very same team, has asked people to submit websites that they think should do better and have an increase in rankings in Google search results pages.
Cutts: PageRank Feature in Google Toolbar Still Useful To Many Users
Many have been wondering why Google still hasn’t gotten around to removing the PageRank feature from the Google ToolBar when apparently, Google itself has downplayed its importance over the past few years. For instance, in 2009, it has removed PageRank values from Google Webmaster Tools. A couple of years later, Google dropped the Google Toolbar for Firefox in 2011. More telling is the fact that there was never a Google Toolbar for Chrome, the search engine giant’s own browser.
So why keep a tool that has all but outlived its relevance, except to spammers? Asked why Google still hasn’t switched the PageRank feature off, Matt Cutts, head of search spam at Google, posted a video that explains why it’s still around.
Why your dental practice website needs to be “mobile-friendly”
The world has gone mobile, and we mean that literally. Millions upon millions of people around the world have a mobile device or two, all the more reason for business owners to invest in a mobile friendly website. And if you have a dental practice that aims to attract as many potential patients as possible online, you would do well to make sure that you have a mobile friendly website, that it can be easily accessed and viewed by people right on their smartphones and other mobile devices. Here’s why.
Facebook Lifts Third-Party App Requirement For Promotions
Running contests and promotions on Facebook has always been a staple of many a business. However, the social media giant required businesses to use apps, and only apps, to administer such contests and promotions on Facebook. That now is a thing of the past, as Facebook has decided to remove that third-party app requirement, making it a whole lot easier for businesses to set up and manage contests and promotions on Facebook.
How to Create a Google Plus Business Page
With approximately half a billion registered users and counting, Google Plus is now the world’s second-largest social networking site, just a little over two years after its launch. In those couple of years, Google Plus has evolved from a simple social networking site to a popular platform for promoting business, just like Facebook and Twitter have done before it.
Whatever your products or services, you can be sure that your business will be brought to a wider audience if you create a Google Plus business page. Here’s how to do it, step-by-step.