Google+ and The Matrix have a lot in common
A blog article by Charles Arthur at the Guardian talks about some interesting similarities between Google+ and the Matrix.
The Matrix has you…This is one of the iconic phrases from the movie “The Matrix”. This phrase may also be used by Google+ as it talks to you. Google+ is more than a social network.
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In a world dominated by social media services such as Facebook and Twitter, it isn’t a wonder that people judge us by what they see on our social media accounts. Anything we post — from statuses to tweets to links — paints a picture of the kind of person that we are in real life.
Whether we like it or not, the things that people see on our Facebook or Twitter accounts form part of our personal brand, which draws the interest not only of family and friends, but potential employers, business partners and lovers as well. Here’s what not to do.
In a world that practically revolves around the Internet, it only makes sense for business owners anywhere to try to boost their profiles online. With an online presence, any business has the potential to bring in new clients while solidifying trust with old ones. However, pushing your products and services the traditional way on the Internet may not really be as effective these days.
Internet surfers tend to have very short attention spans, and will typically skip any content that’s actively selling them something. Also, link building, the old way of doing SEO is becoming less effective and can even risk getting your site de-indexed from Google. There is a more subtle way of driving traffic to your website and keeping them, and that is content marketing.
We know that link building has been a core part of SEO. However, when business owners choose to get the services of companies that offer cheap link building, they need to understand that results could go either way.
In an article posted by Scott Van Achte on the website Stepforth and Be Found, he tells the story of a website owner whose dealings with a cheap link building company led his site to be severely penalised by Google. Read on to find out what happened.
Content marketing boosts the Sydney business industry
Got a business involving products and services in Sydney? Is the competition going neck-on-neck? Have you included content marketing in your business strategy?
Content marketing is any marketing format that involves the creation and sharing of media and published content in order to acquire customers.
With Sydney being the primary cosmopolitan in Australia, the utilisation of the Internet in business marketing is on the rise for years now and apparently it is not slowing down.Read More
A method to know the demographics of who have been viewing your Facebook page is available
Knowing who your audience of your Facebook business page is beneficial for you and your business.
Unfortunately, Facebook doesn’t provide its users an easy guide or avenue for viewing the specific users who visits your page.
However, you can use Facebook’s Page Insights to see the demographics for people viewing your fan page, including sex, age and location.
Note that your page needs to have at least 30 likes before the Insights feature becomes available.Read More
Smartphones greatly influence shopping experience
Mobile phones’ uses have leaped beyond our wildest imagination. Technology has infused mobile phones to our everyday lives; affecting our shopping experience and behaviour.
Google has conducted a research study on how smartphones are affecting the shopper’s behaviour and the shopping industry as a whole.
Mobile phones influence the path to purchases and empower shoppers with instant access to reviews and competitive pricing for retail products and services.
good online reviews get your business going
Getting good online reviews from your customers is necessary to keep your business up and running. The web is a great place for research. Especially if you are a local business, your customers will pay close attention to the reviews that come through the Google local search results. And which search result would you click on – the one with no reviews attached, the one with poor reviews or the listing with great ratings?
Penguin 2.0 has rolled out. You can take it as threatening news but you can also think of it as a corrective wave. Matt Cutts, the head of Google’s Webspam team, has been quite instructive in his latest video about how SEO in coming months will shape up.
Matt Cutts, a member of the Search Quality team for Google, recently talked about how SEO (search engine optimisation) for Google should unfold in the coming months. What he suggested is captured below in a nutshell.
You can watch the whole video here:
What do you think will be the single most effective change for SEO in coming months?