No matter how powerful the product you are selling or how amazing your services are, if your target consumers do not stop by your website and read what you have to say, you still won’t be able to make that sale, will you? The key to luring your customers into your website – and making them stay long enough to convince them to buy – is great content.Read More
SearchMetrics: Content is the Main Focus of SEO
Just recently, SearchMetrics, one of the top market leaders in internet marketing and search analytics, announced their 2014 SEO ranking factors study to guide webmasters and internet marketing specialists all over the world.Read More
SEO Copywriting Tips for Web Designers
A basic understanding of search engine optimisation (SEO) and copywriting is important for web designers. Although you can design a website without knowledge in these areas, it’s difficult to design a good site without knowing at least something about SEO and copywriting. Designers have to realize that their craft revolves around their ability to communicate a message – and that is dependent on the website’s copy and visibility. Without any content or traffic, a designer’s work doesn’t do any good.Read More
Understanding E-Commerce and Online Business
Electronic Commerce or e-commerce is one of the most important aspects of the Internet to emerge in recent years. This technology enables people to exchange goods and services immediately, with no barriers in terms of time or distance.Read More
Best Practices for Web Design
Your website can make or break your business. Remember that web design is more than just laying out the right elements on each of your web page and creating captivating content for your audience. If you want your website to be responsive, hardworking, and cost effective, you must follow these 10 best practices for web design.Read More
Common Mistakes Social Media Marketers Do
When social networking sites started, there is not much rules that users and marketers tend to follow. For many, they were only about connecting with friends, building relationships, and sharing interesting content with one another. Fast forward to today, 97% of businesses and marketers use social media to connect with buyers. The problem, however, is that many still haven’t figured out how to take advantage of platforms such as Facebook, Twitter, and LinkedIn to increase their leads and ROI.
Below are common mistakes social media marketers do.Read More
3 Proven SEO Strategies for Your Business Website
When it comes to search engine optimisation, different SEO practitioners will give you different advice and perspectives. However, there are 3 basic and proven SEO strategies that are universally accepted will never go wrong. Improve the visibility and search rankings of your website by following these 3 proven SEO strategies for your business website.Read More
How to Stay Competitive in a Global Setting
With the use of the Internet, you can instantly become a global player and you don’t have to invest large sums of money to do this. There are hundreds of vertical and horizontal e-marketplaces available on the internet that allow you – for a nominal fee – to get access to a large audience of prospective customers from all over the world.Read More
Keeping Up with the Latest Web Trends
Technology is dynamic and continuously evolving. Web trends last year may be forgotten this year, or what’s popular now may still be the talk of the town after 5 years. When it comes to web trends, nobody exactly knows what’s going to last and what’s going to be thrown in the trash. What we can only conclude is that if a web tool, app, or trend is popular now, it is because many web users have accepted it and allowed it to be part of their daily online routine.
To keep up with the latest web trends, these are what made the headlines this year.Read More
20 Quick SEO Tips Every Website Owner Should Know
Search engine optimisation is a specialised online skill that only SEO practitioners know. The good news, though, is that these SEO experts are not too selfish to keep all the learnings to themselves. Even if you don’t have any idea what SEO is and how to go about it, you can simply search the web for tips, tricks, and best practices, and you can eventually master the art of search engine optimisation, as well.Read More