Engaging in email marketing can help you improve your online marketing strategies and reach a wider target audience. Are you ready to send out those email promotions and newsletters? Wait just yet! Learn the 3 basic rules of email marketing that you should keep in mind to make your email marketing campaign effective and successful.Read More
How to Effectively Use Google Analytics Data to Your Advantage
It is true — you cannot improve what you cannot measure. This is why using web analytics is essential in measuring traffic, identifying the online behavior of your customers, and knowing the status of your website against your competitors.
However, it is not enough that you only look, view, and browse through your website analytics. Aside from reading all the numbers in your dashboard, more importantly, you have to effectively analyse the data you have and use them to your advantage. Below are the steps on how to effectively use Google Analytics data.Read More
Why Set Up a Website for Your Business?
You have a good number of loyal customers and new buyers walk in and out of your store every once in a while. In short, your business is doing well even without so much effort to establish online presence. So you ask yourself: Do I really need to set up a website for it? Here are several practical reasons why you should create a website and put your business online.Read More
Facebook Manipulated Emotions of Nearly 700K Users For Research
Facebook has admitted that it has manipulated the News Feeds of nearly 700,000 users as part of its research study on emotional states.
According to a report by Forbes, the data scientists of the social media giant manipulated the News Feeds of 689,003 users by removing either all of the positive posts or all of the negative posts, with the purpose of seeing how their moods are affected by such changes. It found out that emotions can be contagious, even without “direct interaction between people.”
The results of the study, which ran from January 11–18, 2012, was published in the PNAS, the official journal of the United States National Academy of Sciences (NAS).
Click here to read the article in full.
How Long Everything Online Should Be According to Studies
If you’re wondering how long your tweets, Facebook posts and Google Plus headlines should be, Kevan Lee has created for Social Media Today a list of the ideal length of everything online.
According to Lee, solid research had been done to determine how long tweets, titles and posts should be for them to be effective. Tweets, for instance, should be 100 characters. The ideal length of a Facebook post, on the other hand, is less than 40 characters. Slightly longer is the ideal length of a Google Plus headline, which is pegged at less than 60 characters.
To read the article in full, click here.
Google Braces For Removal Requests Following EU RTF Ruling
The residents of Europe who are worried some of their information on public record and published online might ruin their reputation now have the right to request the removal of that information from search results, and Google is bracing for countless such requests from 28 countries in Europe.
Citing a story by Reuters, Search Engine Land says a European Court has ruled that everyone on the continent has a “right to be forgotten” (RTF). With the ruling, individuals can now request and eventually demand that search engines—Google included—remove from search results any unflattering or undesired information about themselves even if the said content is legally published and maintained. A personal bankruptcy is one such undesired information that an individual can request to remove from search results.
Click here to read more.
Bing Snapshot Results Now Has Food and Drug Info
The Bing’s library of facts has just gotten bigger with the expansion of its Snapshot feature, which now allows users to get quick access to information about drugs and food.
Appearing in the Snapshot area on the right side of Bing’s search results, the food and drug results present information that any user can digest at a glance. Upon closer inspection, the information is incredibly detailed, from different brand names of a drug to its known side effects, all neatly laid out in a Snapshot.
Click here to read the article in full.
Yahoo Search Share Likely to Slip Below 10 Percent Next Month
Despite its partnership with Microsoft, Yahoo’s search share continues to dip, as its rankings in comScore’s “May 2014 U.S. Search Engine Rankings” is likely to hit below the 10 percent mark, according to SearchEngineLand.
SearchEngineLand bases its prediction on the comScore’s rankings last month, when Yahoo only managed to record a 10% share, down 0.1 percent from March. In contrast, both Microsoft and Google registered a 0.1% increase from March.
If the predicted ranking of Yahoo on the next comScore report comes true, it will represent the lowest recorded search number for the pioneering search engine since comScore started making the reports.
Yahoo’s rankings are a far cry from its 19.3 share of the US market in July 2009, when its partnership with Microsoft was announced. While Microsoft’s search share steadily rose, Yahoo’s continually declined over the years.
To read the story in full, click here.
The importance of body content on your website
We’ve all seen Google Webspam team head Matt Cutts do dozens of Google Webmaster Help videos over the years, but none of them are as amusing as his latest video. To drive home his point about how important body content is on a website, Cutts appears on the video as nothing more than a talking head without a body.
The Impact of the Internet On Our Lives By 2025
Not too many people realised it, but the Internet just turned 25 early this year. In an article written by Kimberly Weisul for Inc., she reports that in honour of that occasion, the Pew Research Center in collaboration with Elon University’s Imagining the Internet Project conducted a survey of more than 2,000 experts about how they think the internet and life in general would look like 10 years from now, and the answers really aren’t as encouraging as you might think.