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Google To Look At How To Rank Good Local Business Sites Better
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Category: News

Google To Look At How To Rank Good Local Business Sites Better

September 6, 2013 by James Seymour

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local business websiteIf you own a small business website which you think is awesome but just isn’t ranking the way you believe it should, here’s your chance to get Google’s webspam team to check it out personally. Matt Cutts, the head of that very same team, has asked people to submit websites that they think should do better and have an increase in rankings in Google search results pages.

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Posted In: Commentary

Cutts: PageRank Feature in Google Toolbar Still Useful To Many Users

September 5, 2013 by James Seymour

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PageRank featureMany have been wondering why Google still hasn’t gotten around to removing the PageRank feature from the Google ToolBar when apparently, Google itself has downplayed its importance over the past few years. For instance, in 2009, it has removed PageRank values from Google Webmaster Tools. A couple of years later, Google dropped the Google Toolbar for Firefox in 2011. More telling is the fact that there was never a Google Toolbar for Chrome, the search engine giant’s own browser.

So why keep a tool that has all but outlived its relevance, except to spammers? Asked why Google still hasn’t switched the PageRank feature off, Matt Cutts, head of search spam at Google, posted a video that explains why it’s still around.

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Posted In: Commentary

Why your dental practice website needs to be “mobile-friendly”

September 4, 2013 by James Seymour

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dental practiceThe world has gone mobile, and we mean that literally. Millions upon millions of people around the world have a mobile device or two, all the more reason for business owners to invest in a mobile friendly website. And if you have a dental practice that aims to attract as many potential patients as possible online, you would do well to make sure that you have a mobile friendly website, that it can be easily accessed and viewed by people right on their smartphones and other mobile devices. Here’s why.

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Posted In: News

Facebook Lifts Third-Party App Requirement For Promotions

September 3, 2013 by James Seymour

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contests and promotions on FacebookRunning contests and promotions on Facebook has always been a staple of many a business. However, the social media giant required businesses to use apps, and only apps, to administer such contests and promotions on Facebook. That now is a thing of the past, as Facebook has decided to remove that third-party app requirement, making it a whole lot easier for businesses to set up and manage contests and promotions on Facebook.

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Posted In: Commentary

What happens when you stop search engine optimisation?

August 26, 2013 by James Seymour

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stop your seo campaign

What happens when you stop your SEO campaign?

Clients often ask me how long it will take before they are on page one or how long before their incoming orders have doubled (a much better way of tracking success!)

Something that is often unspoken is the business owner’s plan to eventually just stop spending money on the Search Engine Optimisation (SEO) campaign. That can be a big mistake. I don’t think Coca Cola will ever stop promoting itself, so do you really think your business should?

So what happens when you stop your SEO efforts? After all, traffic to your site is already at an all-time high, your website has a great reputation and it can now afford to rest on its laurels, right? Wrong.

Stop search engine optimisation, and your site will likely end up like that of a certain company mentioned by Erin Everhart in an interesting article for SearchEngineLand.

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Posted In: Commentary, CS, News

Let’s help Google with their SEO for Google.com

August 13, 2013 by James Seymour

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seo for googleReceiving ridiculous emails is par for the course when you have an online presence. The Internet, after all, is filled with scammers of all shapes and sizes. From all indications, no one’s immune from them, not even people over at Google.

Matt Cutts, head of Google’s Webspam team and the search engine giant’s resident SEO guru, shares in his own blog an email one of his colleagues got. The email is offering—of all things—to improve Google.com’s organic search results through their SEO services. In short, the company is offering SEO for Google. Major facepalm, indeed.

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Posted In: Commentary

Improve Google Places Visibility in 12 Weeks

August 4, 2013 by James Seymour

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improve google places visibilityA solid listing on Google Places can certainly go a long way in establishing your business as a leader in its niche in a particular location.

Getting that solid listing, however, isn’t as easy as one might think. An article posted on LocalVisibilitySystem, however, has outlined a 12-week action plan to improve Google Places visibility of any business that could prove to be very useful. Let me summarise the steps for you.

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Posted In: Summary

How To Improve Bounce Rate on Your Website

August 2, 2013 by James Seymour

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improve bounce rateIn the past, not too many website owners have paid much attention to their website bounce rate, which Google defines as the percentage of visitors who only briefly view one page of any site they visit and exit without checking its other pages.

However, now that Google has given this statistic more weight and credibility, website owners now have to work to improve bounce rate on their sites, or lose money in the process. An article by Travis Harper on DrivingTraffic shows us how to improve bounce rate.

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Posted In: Summary

Google+ is the Matrix

July 31, 2013 by Thomas

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The Matrix - a social network

Google+ and The Matrix have a lot in common

A blog article by Charles Arthur at the Guardian talks about some interesting similarities between Google+ and the Matrix.

The Matrix has you…This is one of the iconic phrases from the movie “The Matrix”. This phrase may also be used by Google+ as it talks to you. Google+ is more than a social network.
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Posted In: Summary

The True Cost Of Cheap Link Building

July 22, 2013 by James Seymour

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cheap link buildingWe know that link building has been a core part of SEO. However, when business owners choose to get the services of companies that offer cheap link building, they need to understand that results could go either way.

In an article posted by Scott Van Achte on the website Stepforth and Be Found, he tells the story of a website owner whose dealings with a cheap link building company led his site to be severely penalised by Google. Read on to find out what happened.

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Posted In: Commentary

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