Your landing page is an integral part of the whole online business marketing process, as it’s where users from all over the Internet land from an external website. Its purpose is to show whatever you have to offer to the user, who will then decide whether to take you up on your offer or not and become a lead. Simply put, a landing page is designed to generate leads. If it’s not doing that, then something must be wrong. Here are some reasons your landing is not generating leads the way you expect it to.
Does Engagement Really Matter?
Countless articles endlessly declare that one of the key performance indicators of the success of a social media campaign is engagement, which is actually reflected in the tweets, retweets, reposts, comments, Likes and Followers that your page gets. Many marketers use engagement as the ROI of any social media marketing strategy. The question is, are all those Likes and comments actually earning you any sales, which is actually what engagement in social media is supposed to be for in the first place?
When engagement in social media doesn’t end up in sales for whatever product or service you’re doing the social media campaign for, then it wouldn’t matter if you had a million Likes in the first few months of the campaign. When all that engagement on social media isn’t giving you any return on investment, you’re probably just wasting your time.
To help put your focus on engagement for your social media campaigns in perspective, here are some questions you have to answer for yourself.
11 Ways to Boost Website Loading Speed
Few things are as annoying as opening a website and waiting forever for it to completely load. For the owner of that website, the slow load websites could only mean one thing: missed business opportunities. You see, most Internet users these days are, to be honest, quite an impatient lot and are always in a hurry. If they have to wait more than a few seconds for a website to load, it’s almost a certainty that they will just forget about your site and move on to another that doesn’t make them wait that long.
If you don’t want to lose your audience, you need to do whatever you can to boost website loading speed. Here are 11 ways you can do just that.
Content Means Revenue
The title may sound preposterous, but for many companies, content marketing has always been at the forefront of lead generation. That position makes it the top source of customers who actually dip into their pockets and pay for the product you’re offering. And yes, content means revenue, that is, if you have a solid content marketing strategy.
A real content marketing strategy is essential if you’re bent on leveraging content and turning it into revenue. So what makes an effective content marketing strategy?
What a Modern Social Communicator Should Be
If you’re a professional who thoughtfully communicates or markets for a company or an individual by, among other things, participating enthusiastically and fastidious in social media related activities, then you are a social communicator.
Like many in the field, you possess a number of qualities that make you such an effective communicator. However, your effectiveness as a social communicator can be very much attributed to the following traits, which I believe are the things that make a modern social communicator.
Get Back to Basics and Boost Website Traffic
Many online marketers these days are too preoccupied with keeping up with the most recent marketing trends or getting bottom-line results that they forget that basic step towards achieving a successful inbound strategy: attracting more visitors to the site. Before you can get those results you need, you have to get strangers to drop by your site first.
While we all know that putting that into practice can get pretty tough, generating traffic is certainly not impossible, as we can see in the success of countless websites out there. Without a doubt, the people running these successful websites know and apply certain approaches and techniques towards increasing their visitors, and they are all pretty basic ones. Yes, you can boost website visitors by getting back to basics, and here are some of those techniques you can certainly use.
Creating the Right Conversion Paths
Converting qualified website visitors into leads is one of the biggest tasks marketers face. Inbound marketers, however, have to do more. To convert these visitors, inbound marketers have the responsibility of providing content that would convince them to voluntarily hand over to you their contact details. When that happens, they essentially turn from random visitors to leads and hopefully and eventually, customers.
Then again, how does an inbound marketer optimise his/her conversions? The answer lies in creating the right conversion paths.
4 Useful Tools For Content Writers
We all know content is king, and that’s why the people who write them do their best to come up with stuff that is worthy of the tag. Sometimes, however, even the best writers need a little help with their work, particularly those who are a one-man editorial team who comes up with article ideas and proofs their own work. If you write regularly for your company’s website (you have a blog on it, don’t you?), the following sites and tools may be helpful to you:
How To Tell If Your Website Has Been Manually Penalised by Google
Google has been actively penalising websites caught violating its webmaster guidelines in any way, shape or form, and that has kept countless webmasters on their toes. So how can you tell if your website has been manually penalised by Google, especially if you’ve noticed a significant loss of Google search traffic? Here are some tips to help you figure out exactly what went wrong and got you on the bad side of Google.
Five Mistakes Dentists Make Online
We live in a world where just about everybody has an online presence. With a significant percentage of the world’s population spending a lot of time on the Internet, it’s only logical for entrepreneurs and professionals—dentists included—to use it as a platform to market their products and/or services to a much wider audience. These days, it’s pretty normal for dentists to have their own websites and social media pages to market their dental practice.
While some dentists are using their online presence to the fullest, a lot of them still make a lot of mistakes on their sites or pages. If you’re a dentist marketing your practice online, keep in mind that the Internet, however free it may seem, still has a lot of rules, many of which are unwritten. Here are five of the mistakes dentists should avoid at all costs to ensure the success of their marketing efforts for their respective dental practices.