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What Google’s Hummingbird Algorithm Update Means For Content

Category: Features

What Google’s Hummingbird Algorithm Update Means For Content

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Hummingbird algorith updateMuch has been said about Google’s Hummingbird algorithm update. Even before it was announced on September 26, 2013—coinciding with the search engine giant’s 15th anniversary—the SEO world has already been abuzz about it and treating it as the beginning of the end of SEO.

Some even went as far as saying that SEO is dead. This latest update is huge, and is being touted as the biggest to hit Google since the 2010 Caffeine update. The Hummingbird Algorithm update is said to affect 90% of queries, and that has gotten many SEO practitioners worried.

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SEO (search engine optimisation) for Dental Practices

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SEO for dental practicesAs with any business, a dental practice needs to be marketed to get as many patients as it can. For years, dental practices have relied on traditional advertising methods such as ad spots on TV, radio and newspapers, or billboards and brochures.

The advent of the Internet, however, has provided dental practices a new option for getting the word out about their business. As a matter of fact, many dentists have already taken to creating their own website for their dental practice. That website, however, still needs to be marketed itself, and this is where search engine optimisation or SEO for dental practices comes in.

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What to do when your content gets stolen

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who stole your contentMany people pride themselves on maintaining a website that contains mostly original content, so when Google Panda came along, they probably weren’t too worried. Then their rankings started taking a dive, and they have no idea why.

In cases where websites still suffer the consequences of Google Panda even with original and unique content, the most likely reason is that other people have stolen their content and posted them as their own and without any attribution. And since Google Panda frowns on duplicate content, the duplicates—and the original, unfortunately—are bound to take a hit.

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What It Means If Your Site Has Little Content

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original and unique contentThe advent of Google Panda has signalled the beginning of the search engine giant’s war against low-quality content. By now, lots of webmasters have already suffered dramatic plunges in their traffic and visibility in the search engines, and it’s not going to get any better as long as their has nothing more than thin content. And if you have received a warning about thin content with little or no added value in your Google Webmaster Tools account, you best heed that warning and try to add value to your site if you want success in Google search results.

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The do’s and don’ts of Facebook marketing

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do's and don'ts of Facebook marketingIn a world dominated by social media, businesses that don’t have a presence in social media sites, Facebook in particular, are certainly missing a lot. Over the years, Facebook marketing has proven to be quite effective at building relationships between businesses and its fans who, more often than not, eventually turn into loyal customers.

If you don’t want to be left behind, you better start promoting your brand on Facebook. However, there are certain do’s and don’ts of Facebook marketing that you need to keep in mind when you create a Facebook page and maintain it.

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How to Create a Google Plus Business Page

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create a google plus business pageWith approximately half a billion registered users and counting, Google Plus is now the world’s second-largest social networking site, just a little over two years after its launch. In those couple of years, Google Plus has evolved from a simple social networking site to a popular platform for promoting business, just like Facebook and Twitter have done before it.

Whatever your products or services, you can be sure that your business will be brought to a wider audience if you create a Google Plus business page. Here’s how to do it, step-by-step.

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How To Get More New Patients To Your Dental Practice

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dental practiceLike any business, a dental practice needs to be marketed to attract more patients. While traditional methods such as advertising or direct mail still work today, your chances of success become so much better with Internet marketing. With an awareness of this, many dentists have decided to take to the Internet to market their dental practice.

Having your own website per se, however, is no guarantee that new patients will be immediately lining up down the block to your dental practice. To get new patients for your dental practice, you will need to implement several marketing strategies for your website, with the aim of providing them value and making doing business with you a lot easier. Here are the 5 best ways to get more new patients to your dental practice.

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What happens when you stop search engine optimisation?

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stop your seo campaign

What happens when you stop your SEO campaign?

Clients often ask me how long it will take before they are on page one or how long before their incoming orders have doubled (a much better way of tracking success!)

Something that is often unspoken is the business owner’s plan to eventually just stop spending money on the Search Engine Optimisation (SEO) campaign. That can be a big mistake. I don’t think Coca Cola will ever stop promoting itself, so do you really think your business should?

So what happens when you stop your SEO efforts? After all, traffic to your site is already at an all-time high, your website has a great reputation and it can now afford to rest on its laurels, right? Wrong.

Stop search engine optimisation, and your site will likely end up like that of a certain company mentioned by Erin Everhart in an interesting article for SearchEngineLand.

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How Social Media Transformed Celebrity Gossip

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celebrity gossipCelebrity gossip has come a long way since Walter Winchell wrote in the late 1920s what was essentially the first-ever syndicated celebrity gossip column. For decades since Winchell started it all, magazines and newspapers carried celebrity gossip columns that gave us the dirt about famous people on a regular basis. From their latest sexual exploits to what they wore to what awards show or posh event, we devoured it all and asked for more celebrity gossip.

Right to this day, our obsession with celebrity gossip has never waned. Never mind that a lot of what we read or hear about them are just made-up. As long as a rumour about a certain movie star or professional athlete sees print, we, the readers accept it as gospel truth, and no amount of denial from their spin doctors could convince us otherwise.

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How To Do Guest Posting According To Google Guidelines

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how to do guest postingGuest posting can bring a lot of value to any given website. Aside from helping increase traffic, guests posts can also help improve a site’s credibility and present more networking opportunities for its owner.

The practice of guest posting has been in place for years, but with Google mentioning guest posting in its updated link schemes guidelines, the Internet has been thrown into a constant debate about what this means for guest posting in general.

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