Category: Features

The idea of content marketing has been getting a lot of attention lately from people who have websites, blogs and social media accounts. More often than not, this kind of attention has been generated because content marketing has been touted as, among other things, the “new SEO”. There are even content marketing advocates that say it is all you’ll ever need to make your website, blog or social media page a success. Just come up with great content, and you’re guaranteed a top spot in search engine rankings.

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It is not uncommon for bloggers to think of their blog as their own baby. If they can help it, bloggers would want to be responsible for everything within their own site. However, just like with real babies, bloggers could use some help from time to time. And what better way to get outside help than featuring guest bloggers on your site?
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With Google producing up to 80% of local leads in Sydney, it only makes sense for businesses with an eye to connecting with the right audience to claim their own Google+ Local listing. And if you really want to cash in on this extremely useful search future, it’s only logical for you to do everything that you can in maximising the impact of your Google Plus Local listing. Read More

In a world dominated by social media services such as Facebook and Twitter, it isn’t a wonder that people judge us by what they see on our social media accounts. Anything we post — from statuses to tweets to links — paints a picture of the kind of person that we are in real life.

Whether we like it or not, the things that people see on our Facebook or Twitter accounts form part of our personal brand, which draws the interest not only of family and friends, but potential employers, business partners and lovers as well.  Here’s what not to do.

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In a world that practically revolves around the Internet, it only makes sense for business owners anywhere to try to boost their profiles online. With an online presence, any business has the potential to bring in new clients while solidifying trust with old ones. However, pushing your products and services the traditional way on the Internet may not really be as effective these days.

Internet surfers tend to have very short attention spans, and will typically skip any content that’s actively selling them something. Also, link building, the old way of doing SEO is becoming less effective and can even risk getting your site de-indexed from Google. There is a more subtle way of driving traffic to your website and keeping them, and that is content marketing.

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Got a business involving products and services in Sydney? Is the competition going neck-on-neck? Have you included content marketing in your business strategy?

Content marketing is any marketing format that involves the creation and sharing of media and published content in order to acquire customers.

With Sydney being the primary cosmopolitan in Australia, the utilisation of the Internet in business marketing is on the rise for years now and apparently it is not slowing down.Read More

Knowing who your audience of your Facebook business page is beneficial for you and your business.

Unfortunately, Facebook doesn’t provide its users an easy guide or avenue for viewing the specific users who visits your page.

However, you can use Facebook’s Page Insights to see the demographics for people viewing your fan page, including sex, age and location.

Note that your page needs to have at least 30 likes before the Insights feature becomes available.Read More