Emails alone can’t directly influence search engine rankings, but proper execution of email campaigns can boost SEO initiatives. Here’s how:Read More
Warning Signs that Your SEO Firm isn’t the Right One
Although your intentions are good, signing up with an incompetent SEO firm can do more harm than good to your business. If you are not knowledgeable about SEO and will solely rely on your chosen SEO firm’s recommendations and executions, you should be wary and check for the following warning signs.Read More
Why You Need to Take Social Media Seriously?
Social media is not just a fad – well, not anymore. Almost 2 billion people use social media, not just to connect with friends, but to do various kinds of businesses, as well. And there have been many proofs that online engagement on Facebook, Twitter, LinkedIn, and the likes have produced good results and conversions. However, top executives still doubt the influence of social media. If you are one of them, here are some reasons why you should take tweeting and liking seriously.Read More
The Importance of Targeting Long-Tail Keywords
Gone are the days when you optimise your website for short-tail keywords or phrases that consist of only 2 or 3 words, such as SEO Australia or content marketing. Well, you can if you like, but just imagine the tons of competitors also optimising and bidding for such keywords. What chances do you have at outdoing them?Read More
How to Create Fresh Content for Your Website
One of the secrets to getting ahead in search rankings is to create fresh content for your website. You may have heard this pointer a lot of times now, but have you even started doing it? How do you create fresh content on a regular basis that calls the attention of search engine robots? Let me tell you how.Read More
3 Steps to Increase Online Sales
Many webmasters have their sites up and running and are getting plenty of traffic, but no one is buying. Assuming the site is decent overall, and it isn’t in obvious need of a complete redesign, what else can a site owner do to increase online sales? For this kind of situation, there are three actions to take.Read More
Mining for Gold in Your Web Traffic Logs
Your traffic statistics provide insights that can help strategise the future development of your site, as well as your overall business and marketing plan. Understanding your website’s traffic patterns is an essential component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition.Read More
Tips on Keyword Research, Identification, and Targeting
Optimising your website starts by choosing and identifying the right keyword to target. And this does not mean simply mean using whatever word or phrase that comes into your mind. You have to take account several factors when determining your website’s keywords, phrases, and even descriptions. The most important thing to remember is to put yourself in the shoes of your visitors.Read More
The Secret to Writing Copy that Sells
The copy is an essential part of your website. It is what attracts the attention of web users and make them stay on your website. The secret to writing copy that sells is following the A.I.D.A. rule, which stands for Attention, Interest, Desire, and Action. These are the critical elements of a winning advertisement copy.Read More
Mistakes You Should Avoid When Hiring an SEO Company
SEO is a blossoming turf in online marketing nowadays. Not only does it make your website visible to your target customers, it also helps you increase your web traffic, leads, and conversions. Hence, more and more brands are giving into search engine optimisation even to the extent of hiring SEO companies that they think can help them succeed overnight. Here are some common mistakes you should avoid when hiring an SEO company.Read More