If your business has received negative feedback from anonymous reviewers on business review sites, this bit of news is without a doubt a good one for you. According to an article written by Pierre Zarokian for Search Engine Journal, a Virginia court has ordered business review site Yelp to divulge the identities of seven anonymous reviewers who, using various monikers, allegedly slandered a local business.
Australian Startup Allegedly Repurposed Reputable Site For Spam
How many bloggers and webmasters have forgotten to renew domain names and ended up losing them to somebody who grabbed them as soon as they were available? Add to that list the Online Journalism Review, which, according to a story written by Terence Huynh for TechGeek, lost the 15-year-old domain name OJR.org to an Australian startup called Oneflare, which acquired it as soon as it expired.
How To Create A Great About Page For Your Website
Of all the pages in your website, your About Page serves as your ID, so to speak. It is, after all the page where you are supposed to summarise your business’ history, values, capabilities and its personality.
While the About page may not be as content-rich as the other pages of your website, it has to be every bit as good as any of its other pages.
So how do you create a great About page for your website? Here are a few tips.
Essential Tips For Creating Your Landing Pages
Next to your website home page, your landing page is the most important part of the entire online business marketing process. As the name implies, your landing page is where users, well, land from an external website. Whatever you have to offer, the user will see it on the landing page and from there make the decision to explore your site further and maybe become one of your customers.
The question is, is your landing page well-written, nicely-designed and purposeful enough to attract customers and help you get closer to your conversion goals? If you’re not too sure, here are some essential tips for creating your landing pages that hopefully will help you become an effective online marketer.
A Picture Is Worth A Thousand Words Even in Social Media Marketing
Your written words are great, but visuals are even greater especially for social media marketing. That is what essentially an article written by Sydny Layne for 435 Digital is trying to say.
Mobile Device Users Driving E-Commerce Growth
We live in a world where mobile devices are just about everywhere and with it comes the rise in mobile device users. Wherever you look, there would always be some person surfing the Internet using his smartphone or a kid playing games on a tablet. With the number of mobile device users growing with each passing day, it is only expected that they would soon dominate e-commerce, as an infographic on SocialMediaToday indicates.
Google Fights Child Abuse By Blocking Unique Search Terms
More than 100,000 unique search terms that could cause child abuse images to pop up on any given search has been blocked by Google, according to a report by SearchEngineWatch.
The move comes on the heels of calls by the government of the United Kingdom on search engines and internet service providers or ISPs for more intensified measures to combat the proliferation of illegal material online.
Aside from blocking those 100,000 unique search terms, Google, according to its executive chairman Eric Schmidt, has also added 200 personnel to its team that is exclusively tasked to hunt these child abuse images down and remove them. On top of this, Google will also send engineers to the UK’s Internet Watch Foundation and the U.S. National Center for Missing and Exploited Children.
Click here to read the article in full.
What To Do If You Send Out An Offensive Email Newsletter By Mistake
It’s probably safe to say that everyone has sent messages by mistake at one point or another in their lives. People send the wrong text to the wrong cell phone number, messages to the wrong chat window and emails to the wrong email address all the time. All these are fine because we all are, after all, humans who make mistakes.
But what if that wrongly sent message contained something so offensive you can’t help but feel mortified when you realise what you’ve done? Ryan Deiss tells of one such email in an article at DigitalMarketer and shares tips on what to do if you send out an offensive newsletter by mistake.
No More Anonymity In Search on Facebook
The feature that has allowed users to remain anonymous in search on Facebook is gone. In a report for SearchEngineWatch, Carly Page says Facebook has removed its “Who can look up your Timeline by name?” security feature, and that means all Facebook users will show up in search results, regardless of who makes the search.
To explain its latest move, Facebook says the feature made Facebook “feel broken” at times, particularly when users complain about not being able to find the Facebook pages of people they know personally.
In any case, Facebook says users can still visit the privacy settings page and limit the audience they want to share posts with or choose what they want to share with others.
Click here to read the full article.
Forget About Keywords – The Future Of Google SEO
There was a time when search engine optimisation or SEO was all about the keywords. Not anymore. Eric Enge, writing for SearchEngineWatch, lists 6 of the recent major changes implemented by Google that will force people to leave tactical SEO behaviour—keywords included—behind and instead pursue a more strategic approach to search engine success.